Senior Executive, Content Marketing & PR

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Senior Executive, Content Marketing & PR supports Shangri-La Singapore’s communications and marketing activities by developing engaging content, coordinating media relations, managing digital channels and promoting hotel experiences. Candidates are typically expected to hold a degree or diploma in communications, marketing, journalism, public relations or a related field, with relevant experience in hospitality, lifestyle, travel or luxury brands. Strong writing, editing, storytelling, social media and project coordination skills are important. The role requires creativity, attention to detail, confidence working with media and internal teams, and the ability to manage multiple deadlines. Familiarity with Singapore’s media landscape and excellent spoken and written English would be advantageous.

About the employer

Shangri-La Singapore is a luxury five-star hotel located on Orange Grove Road, near Orchard Road. It is part of Shangri-La Group, an international hospitality company operating hotels, resorts and residences across Asia, the Middle East, Europe, North America and other destinations. The Singapore property is known for its extensive gardens, spacious accommodation, restaurants, conference facilities and family-friendly attractions. The hotel serves leisure travellers, business guests, event groups and luxury clientele. Employees generally work in a highly service-focused environment with international colleagues and guests. Marketing and public relations roles support the hotel’s brand positioning, media visibility, digital storytelling, dining promotions, events and guest experiences. Shangri-La places strong emphasis on Asian hospitality, personalised service, professionalism and employee development.

Working in Singapore

Singapore is a compact, well-connected island city with strong opportunities in hospitality, tourism, marketing, communications, finance, technology and international business. English is widely used at work, while Mandarin, Malay and Tamil are also official languages. The culture is modern, multicultural and generally orderly, with excellent public transport, reliable healthcare, diverse food and abundant shopping and entertainment. Housing can be expensive, especially in central districts, so many newcomers consider areas such as Novena, Queenstown, Bishan or the East Coast. Singapore is hot and humid throughout the year, with frequent rain. Foreign employees normally need an employer-sponsored work pass, such as an Employment Pass or S Pass, subject to government eligibility requirements. Candidates should secure a written offer, confirm benefits and understand accommodation, tax and healthcare arrangements before relocating. The city’s regional airport also makes travel across Asia convenient.