Officer, Brands

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Officer, Brands role supports Shangri-La’s brand management and marketing activities across the group. Responsibilities may include coordinating brand campaigns, maintaining brand guidelines, preparing presentations and reports, supporting communications with hotels and corporate teams, and monitoring market or competitor activity. Candidates are generally expected to have a degree or diploma in marketing, business, communications, hospitality, or a related discipline, together with relevant experience in branding, marketing coordination, or hotel operations. Strong writing, organisation, presentation, project coordination, and stakeholder-management skills are important. Proficiency in English is essential; Cantonese or Mandarin and experience with regional hospitality brands would be advantageous. The successful candidate should be detail-oriented, commercially aware, reliable, and comfortable managing multiple deadlines.

About the employer

Shangri-La Group is a Hong Kong-founded luxury hospitality company operating hotels, resorts, residences, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. Its portfolio includes the Shangri-La, Kerry Hotels, JEN by Shangri-La, and Traders brands. The group is known for personalised service, Asian hospitality values, premium accommodation, and destination-focused guest experiences. Its corporate office in Hong Kong supports global functions such as brand management, commercial strategy, finance, technology, human resources, and operations. Employees may work with teams across multiple countries and hotel properties, offering exposure to an international hospitality environment. Benefits and compensation vary by position, experience, and employment terms, but may include medical coverage, staff accommodation or hotel discounts, annual leave, and learning opportunities.

Working in Hong Kong

Hong Kong offers strong opportunities in hospitality, branding, marketing, finance, technology, retail, aviation, and professional services. The city combines a fast-paced international business culture with Cantonese traditions, Chinese festivals, global dining, and a vibrant arts scene. Living costs are high, especially for housing, but public transport is efficient and the city provides easy access to beaches, hiking trails, islands, and regional travel. Expatriates commonly live on Hong Kong Island, Kowloon, or the New Territories, depending on budget and workplace location. Most overseas professionals need an employment visa under the General Employment Policy, normally supported by the employer and based on a confirmed job, suitable qualifications, and market-level pay. Applicants should arrange documents, medical or background checks where required, housing, banking, insurance, and tax registration before arrival. Cantonese is valuable locally, while English is widely used in business and hotels.