Assistant Manager, Brands (Strategy & Guardianship)

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Assistant Manager, Brands (Strategy & Guardianship) supports Shangri-La's brand strategy, positioning and standards across the group. Requirements typically include a bachelor's degree in marketing, communications, hospitality or a related field, along with several years of experience in brand management, marketing, strategy or a multinational organization. Strong project management, research, analytical, writing and presentation skills are expected. The successful candidate should be commercially aware, detail-oriented and comfortable coordinating with regional and hotel teams across different markets. Experience in hospitality, luxury brands, customer insights, brand guidelines and stakeholder management would be advantageous. Fluency in English is generally essential, while additional Asian languages may be helpful.

About the employer

Shangri-La Group is a leading luxury hospitality company founded in Hong Kong, with a portfolio spanning hotels, resorts and related properties across Asia, the Middle East, Europe, North America and other international markets. Its hotel brands are known for warm Asian hospitality, personalized service and premium guest experiences. The group operates properties under names including Shangri-La, Kerry Hotels, JEN by Shangri-La and Traders. Corporate teams in Hong Kong support global functions such as brand strategy, marketing, operations, finance, technology and development. Shangri-La generally offers an international working environment, with opportunities to collaborate across cultures and markets. The company places emphasis on service excellence, responsible business practices, employee development and maintaining a consistent yet locally relevant brand experience throughout its portfolio.

Working in Hong Kong

Hong Kong Island offers strong opportunities in hospitality, finance, professional services, retail, technology, marketing and regional corporate roles. The culture is fast-paced, international and strongly influenced by Cantonese, British and wider Asian traditions. English is widely used in business, while Cantonese is valuable for daily life and many customer-facing positions. Lifestyle options include excellent public transport, dense urban neighborhoods, beaches, hiking trails, dining and vibrant cultural venues. Overseas professionals normally need an employment visa sponsored by a local company, with eligibility assessed through qualifications, experience, salary and the availability of a genuine role. Employers commonly assist with sponsorship and relocation paperwork, but applicants should confirm current Immigration Department requirements. Housing can be expensive, so budgeting for rent, deposits, healthcare and commuting is important. Hong Kong is highly connected, though working hours can be demanding.