Senior Executive, Content Marketing & PR

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Senior Executive, Content Marketing & PR will support Shangri-La Singapore’s content strategy, public relations activity and digital communications. Typical requirements include a degree or diploma in marketing, communications, journalism or a related field, together with several years of experience in content creation, media relations, social media and campaign coordination. The candidate should have strong writing and editing skills, sound knowledge of digital platforms, excellent organisation and the ability to manage multiple deadlines. Expectations include developing engaging brand content, coordinating with media and internal departments, supporting events and campaigns, monitoring coverage and maintaining Shangri-La’s premium hospitality image. Creativity, initiative, attention to detail and an understanding of Singapore’s luxury travel market are important.

About the employer

Shangri-La Hotels and Resorts is a global luxury hospitality group founded in Hong Kong, with a portfolio of hotels, resorts and residences across Asia, the Middle East, Europe, North America and other destinations. The group is recognised for its Asian-inspired hospitality, personalised service and distinctive guest experiences. Shangri-La Singapore is a leading five-star hotel set in extensive tropical gardens near Orchard Road. It offers luxury accommodation, restaurants and bars, wellness facilities, event spaces and extensive conference and wedding services. The company employs people across hotel operations, food and beverage, sales, marketing, finance, engineering and guest services. Its culture generally emphasises warm hospitality, teamwork, professional development and high service standards. For a Content Marketing and PR role, the Singapore property provides exposure to luxury branding, media relations, digital campaigns, lifestyle partnerships and international hospitality marketing.

Working in Singapore

Singapore is a highly developed island city-state and a major centre for hospitality, tourism, finance, technology and regional business. Job opportunities are available in hotels, restaurants, airlines, attractions, retail, events, communications and corporate services, although employers usually prioritise relevant qualifications and experience. The culture is multicultural, efficient and English-friendly, with Chinese, Malay, Indian and international influences. Lifestyle options include excellent public transport, diverse food, shopping, green parks and an active arts and nightlife scene. Housing can be expensive, especially in central areas, so many newcomers consider shared accommodation or locations near MRT lines. Foreign professionals generally need an Employment Pass or S Pass sponsored by an employer; eligibility depends on salary, qualifications and experience, and rules can change. Before relocating, confirm the offer, pass requirements, medical or document checks, housing costs and insurance. Singapore’s warm, humid climate makes suitable clothing and air-conditioning essential.