F&B Sales Manager

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The F&B Sales Manager is responsible for driving revenue for the hotel’s restaurants, bars, banquets and catering services. Typical requirements include a diploma or degree in hospitality, business or a related field, several years of hotel or food-and-beverage sales experience, strong knowledge of local markets, and excellent communication and negotiation skills. The successful candidate is expected to develop corporate and leisure accounts, manage client relationships, secure events and group bookings, meet sales targets, prepare proposals and forecasts, and work closely with operations and marketing teams. Professional presentation, commercial awareness, flexibility and the ability to build a strong customer network are important.

About the employer

Shangri-La is a leading luxury hospitality group founded in Hong Kong, with hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international destinations. The group is known for attentive service, comfortable accommodation, high-quality dining and distinctive guest experiences. Its Malaysian properties operate in important business and leisure destinations and typically offer restaurants, bars, meetings, banquets, wellness facilities and extensive event services. Shangri-La places emphasis on genuine hospitality, professional development, teamwork and long-term guest relationships. Employees may receive benefits such as meals, uniform support, staff rates, training and career opportunities, although packages vary by property and position. An F&B Sales Manager would normally work with hotel leadership, restaurant teams, culinary departments, event planners and external business clients to grow food-and-beverage revenue.

Working in Malaysia

Malaysia offers varied opportunities in hotels, resorts, restaurants, tourism, events and corporate sales. Major hospitality markets include Kuala Lumpur, Penang, Langkawi, Kota Kinabalu and the islands of Sabah and Sarawak. The culture is multicultural, with Malay, Chinese, Indian and indigenous influences, and English is widely used in business and tourism. Lifestyle ranges from busy city living to relaxed coastal communities, with excellent food, tropical weather and generally affordable daily costs compared with many major global cities. Foreign nationals normally need an employment pass sponsored by the hiring company; eligibility, approval and medical requirements depend on the role and nationality. Employers usually handle much of the application process. Relocation costs, housing, insurance and dependent permissions should be confirmed in the offer. Malaysia’s climate is hot and humid year-round, with monsoon conditions varying by coast, so island placements may have seasonal travel and weather considerations.