Officer, Brands

Role summary

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The Officer, Brands role supports Shangri-La’s brand management and marketing activities across the group. Typical requirements include a degree or diploma in marketing, communications, hospitality, business, or a related discipline; experience in brand coordination, marketing administration, or hospitality is advantageous; strong written and spoken English; and good knowledge of Microsoft Office and digital communication channels. Cantonese and Mandarin may be useful in Hong Kong. The successful candidate is expected to coordinate campaigns, maintain brand standards, prepare presentations and reports, liaise with internal departments and external partners, manage deadlines, and demonstrate attention to detail, initiative, creativity, and a professional understanding of luxury hospitality.

About the employer

Shangri-La Group is a Hong Kong-based luxury hospitality company operating hotels, resorts, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. Its portfolio includes the Shangri-La, Kerry, JEN, and Traders brands. The group is known for service-focused operations, destination resorts, luxury accommodation, restaurants, meeting facilities, and wellness offerings. Its corporate teams support brand strategy, commercial performance, technology, finance, human resources, and global operations. Working for Shangri-La can provide exposure to an internationally recognised hospitality brand, multicultural colleagues, and career opportunities across hotels and corporate functions. Employees are generally expected to demonstrate professionalism, cultural awareness, guest focus, and commitment to the company’s service standards.

Working in Hong Kong

Hong Kong offers strong opportunities in hospitality, tourism, finance, retail, technology, and international business. Hotel and corporate roles are concentrated on Hong Kong Island, Kowloon, and the New Territories, with excellent public transport connecting the city. The culture blends Cantonese traditions, international influences, efficient business practices, and a fast-paced urban lifestyle. Residents enjoy extensive dining, shopping, nightlife, hiking, beaches, and nearby islands, although housing can be expensive and living spaces are often compact. Foreign professionals normally need an employment visa sponsored by their employer, with approval based on qualifications, experience, and the role’s business need. Candidates should arrange accommodation, health insurance, banking, and taxation matters before relocating. Cantonese is valuable for local life, while English is widely used in business and professional workplaces.