Marketing Coordinator (Emiratisation Program)

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Marketing Coordinator supports Shangri-La’s marketing activities in the United Arab Emirates, including campaign coordination, digital content, social media, communications, events and promotional materials. Requirements typically include a degree or diploma in marketing, communications, hospitality or a related field, strong written and verbal communication skills, good organisation, creativity and proficiency with Microsoft Office and digital marketing tools. Hotel, tourism or luxury-brand experience is advantageous. As part of the Emiratisation Program, the role is likely intended for a UAE national and may include structured development and career progression. The successful candidate is expected to be professional, detail-oriented, collaborative, commercially aware and comfortable coordinating with internal departments, agencies and external partners.

About the employer

Shangri-La Group is a leading luxury hospitality company founded in Hong Kong, with hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international markets. The group is recognised for personalised service, high standards, distinctive Asian-inspired hospitality and its well-known Shangri-La brand. Its properties commonly offer accommodation, restaurants, wellness facilities, events and business services. In the United Arab Emirates, Shangri-La operates luxury hotels in prominent destinations including Dubai and Abu Dhabi. The company places emphasis on guest satisfaction, colleague development, cultural awareness and responsible business practices. Marketing employees support brand positioning, revenue generation, guest engagement and the promotion of hotel experiences to local, regional and international audiences.

Working in United Arab Emirates

Although the United Arab Emirates is not an island, it offers a highly international lifestyle across Dubai, Abu Dhabi and coastal emirates. Hospitality, tourism, retail, aviation, events, marketing and business services provide strong employment opportunities, particularly for candidates with Arabic and English skills. UAE culture combines Islamic traditions, family values and modern global influences; modest dress and respectful behaviour are expected in public and professional settings. Life is convenient and energetic, with excellent restaurants, shopping, beaches and year-round entertainment, although summer temperatures are extremely high. Most expatriates require employer-sponsored residence and work visas, while UAE nationals employed through Emiratisation generally follow national employment arrangements. Relocating candidates should confirm accommodation, medical insurance, transport, flights, probation terms and visa sponsorship before accepting an offer.