Assistant Manager, Brands (Strategy & Guardianship)

Role summary

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This role supports Shangri-La’s brand strategy and guardianship in Hong Kong, helping ensure consistent brand positioning, standards, and communications across the group. Requirements typically include a degree in marketing, business, communications, or a related discipline, together with several years of experience in brand management, marketing strategy, or hospitality. The successful candidate should understand premium hospitality, be commercially minded, and have strong project management, research, presentation, and stakeholder-management skills. Fluency in English is expected; Cantonese and Mandarin are valuable in Hong Kong. The candidate will be expected to work independently, protect brand integrity, collaborate with regional and property teams, and turn strategic direction into practical initiatives.

About the employer

Shangri-La Group is a luxury hospitality company headquartered in Hong Kong, best known for its Shangri-La Hotels and Resorts brand. The group operates hotels, resorts, residences, and related hospitality businesses across Asia, the Middle East, Europe, North America, and other international markets. Its properties are generally positioned around upscale service, distinctive local experiences, and the group’s long-standing philosophy of Asian hospitality. Shangri-La employs colleagues across hotel operations, corporate functions, food and beverage, wellness, sales, technology, and guest services. The company places strong emphasis on service quality, cultural awareness, employee development, and consistent brand standards. A corporate role in Hong Kong may involve collaboration with regional offices, hotel teams, agencies, and senior stakeholders across multiple markets, making it suitable for candidates with international exposure and a strong interest in luxury hospitality branding.

Working in Hong Kong

Hong Kong is a compact, highly connected international city and territory, combining a fast-paced business environment with beaches, hiking trails, islands, and historic neighbourhoods. Job opportunities are strongest in hospitality, finance, retail, technology, aviation, logistics, professional services, and creative industries. Cantonese is the dominant local language, while English is widely used in business and Mandarin is useful. Lifestyle options range from world-class dining and shopping to outdoor activities in areas such as Lantau, Sai Kung, and the outlying islands. Housing can be expensive, particularly on Hong Kong Island and in Kowloon, although public transport is efficient and reliable. Foreign professionals generally need employer sponsorship for an employment visa, commonly through the General Employment Policy, and should secure approval before starting work. Applicants should check current Immigration Department requirements, arrange health insurance, and budget for deposits, accommodation, and relocation costs.