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The role leads digital customer acquisition for Shangri-La, developing and optimizing campaigns across search, social media, display, metasearch and other online channels. Requirements typically include a degree in marketing, business, communications or a related field, substantial digital marketing experience, strong knowledge of performance marketing, analytics, conversion optimization and campaign management, and excellent English communication skills. Cantonese or Mandarin may be advantageous. The successful candidate is expected to manage agencies and budgets, deliver measurable revenue and booking growth, interpret data, improve return on investment, and collaborate with brand, e-commerce, revenue and hotel teams. Strategic thinking, commercial awareness, leadership and the ability to work in a fast-paced international hospitality environment are important.
Shangri-La is a Hong Kong-founded luxury hospitality group operating hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international markets. The group is known for personalized service, Asian-inspired hospitality and premium properties in major business and leisure destinations. Its portfolio includes Shangri-La, Kerry Hotels, JEN by Shangri-La and Traders Hotels. The company employs a multinational workforce across hotel operations, commercial functions, technology and corporate services. In Hong Kong, Shangri-La operates prominent luxury properties and maintains a strong connection with the city where the group was established. Its digital, commercial and e-commerce teams support direct bookings, customer engagement, brand visibility and revenue growth across global markets.
Hong Kong offers strong opportunities in hospitality, finance, technology, retail, aviation, tourism and digital marketing. The culture blends Cantonese traditions with international influences, and workplaces are generally fast-paced, commercially focused and multilingual. Life combines dense urban neighborhoods, excellent public transport, global dining and shopping with hiking trails, beaches and outlying islands. Housing is expensive, especially near Central, Kowloon business districts and major transport hubs, so many professionals choose smaller apartments or areas such as the New Territories. Foreign professionals generally need an employment visa sponsored by their employer; approval depends on qualifications, relevant experience, salary and the position’s value to Hong Kong. Dependants may usually apply for dependant visas. New arrivals should arrange accommodation, banking, medical insurance and an identity card after approval. Cantonese is useful locally, while English is widely used in business.
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