Assistant Manager, Brands (Festive Focus)

Role summary

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The Assistant Manager, Brands (Festive Focus) supports Shangri-La's brand marketing and festive campaigns in Hong Kong. Responsibilities typically include planning seasonal promotions, coordinating creative content, managing agency and internal stakeholders, supporting media and digital marketing activities, and ensuring brand standards are consistently applied across hotels and guest touchpoints. Candidates should have a degree in marketing, communications, public relations, hospitality, or a related field, together with several years of experience in brand marketing, campaign management, luxury hospitality, retail, or a similar environment. Strong project management, writing, presentation, communication, and organizational skills are expected. Experience with festive activations, partnerships, social media, and multi-channel campaigns would be advantageous.

About the employer

Shangri-La Group is a Hong Kong-based luxury hospitality company with hotels, resorts, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. Its hotel portfolio includes the Shangri-La, Kerry, JEN, and Traders brands. The group is known for refined service, Asian-inspired hospitality, strong destination experiences, and a focus on genuine care for guests. Shangri-La properties serve leisure travelers, business guests, families, and major events, with operations spanning rooms, restaurants, wellness, meetings, and resort activities. The company offers career opportunities in hotel operations, commercial functions, corporate services, and leadership, often providing structured training and opportunities for international mobility. Its Hong Kong presence is closely connected with the group's heritage and includes prominent luxury hotels serving both local and international visitors.

Working in Hong Kong

Hong Kong is a compact, energetic international city made up of Hong Kong Island, Kowloon, the New Territories, and numerous outlying islands. It offers strong opportunities in hospitality, tourism, finance, retail, technology, marketing, and international business, with luxury hotels providing many professional roles. The culture blends Cantonese traditions with global influences; festivals, excellent food, hiking, beaches, and efficient public transport are central to daily life. Housing is expensive, especially near major business districts, although public transport makes living farther away practical. Foreign professionals generally need an employment visa sponsored by a Hong Kong employer, and the role must meet immigration and salary requirements. Applicants should prepare qualifications, employment records, and a valid passport. New arrivals should budget carefully for rent, deposits, healthcare, and transport, while learning basic Cantonese can help with everyday integration.