Assistant Director of Marketing Communications / Marketing Communications Manager

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Assistant Director of Marketing Communications / Marketing Communications Manager leads the hotel’s public relations, communications, media relations, content, and promotional activities. Candidates should have a degree or diploma in marketing, communications, public relations, hospitality, or a related field, together with several years of relevant hotel or luxury-brand experience. Strong writing, editing, networking, presentation, digital marketing, and campaign-management skills are expected. The successful candidate should understand local and international media, protect brand standards, coordinate effectively with operations and commercial teams, and deliver creative communication strategies that increase awareness, guest engagement, and revenue. Fluency in English is generally required; Indonesian language skills and experience in Indonesia’s luxury hospitality market are valuable.

About the employer

Shangri-La Hotels and Resorts is a luxury hospitality group founded in Hong Kong and operating hotels, resorts, and residences across Asia, the Middle East, Europe, North America, and other international destinations. The brand is known for personalized service, Asian-inspired hospitality, comfortable accommodation, and strong attention to guest experience. Its properties include city hotels, beach resorts, and integrated luxury developments, often supported by restaurants, spas, meeting facilities, and leisure amenities. Shangri-La places emphasis on warm service, operational excellence, cultural awareness, and professional development. In Indonesia, the group has operated prominent properties serving business travelers, leisure guests, events, and high-end international markets. Marketing communications roles typically work closely with sales, revenue management, food and beverage, events, public relations agencies, and hotel leadership to strengthen the property’s reputation and commercial performance.

Working in Indonesia

Indonesia offers hospitality and communications opportunities across Bali, Java, Lombok, Batam, and other tourism centers. Bali is the most internationally oriented, with strong resort, events, wellness, restaurant, and digital-marketing demand, although living costs and traffic can be high. Jakarta, on Java, provides corporate and luxury-hotel opportunities with a faster urban lifestyle. Lombok and other islands offer a quieter environment and growing resort markets. Indonesian culture values hospitality, respect, community, and religious diversity; modest dress and sensitivity to local customs are important. Lifestyle options range from beaches and outdoor activities to busy city entertainment. Foreign employees generally need employer sponsorship, an appropriate work permit, and a limited-stay visa; working on a tourist visa is not permitted. Employers often assist with immigration, accommodation, insurance, and relocation, but arrangements should be confirmed before accepting an offer.