Officer, Brands

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Officer, Brands supports Shangri-La’s brand initiatives, ensuring consistent brand positioning, communications and guest-facing standards across markets and properties. Typical responsibilities may include coordinating brand campaigns, preparing marketing materials, monitoring brand compliance, liaising with hotels and internal departments, and assisting with reports and presentations. Candidates are generally expected to have a degree or diploma in marketing, communications, hospitality or a related field, along with relevant experience in branding, public relations or marketing coordination. Strong written and verbal communication, project organisation, attention to detail, proficiency in Microsoft Office and the ability to manage multiple deadlines are important. Familiarity with digital marketing, social media and the luxury hospitality sector would be advantageous. The role requires professionalism, cultural awareness and a collaborative, service-oriented approach.

About the employer

Shangri-La is a Hong Kong-founded luxury hospitality group operating hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international destinations. Established in 1971, the company is recognised for Asian-inspired hospitality, personalised service and its signature values of graciousness and care. Its portfolio includes Shangri-La, Shangri-La Resort, JEN by Shangri-La and other related brands serving luxury, business and leisure travellers. The group employs a multinational workforce across hotels, corporate offices and supporting operations. In Hong Kong, Shangri-La has a long-standing presence through prestigious properties such as Island Shangri-La and Kowloon Shangri-La. Corporate brand roles typically support consistency, reputation, marketing performance and the continued development of the group’s global identity.

Working in Hong Kong

Hong Kong is a compact, energetic city with strong opportunities in hospitality, luxury retail, finance, technology, marketing and regional corporate services. Its culture blends Cantonese traditions, international influences, excellent dining and a fast-paced urban lifestyle. Public transport is efficient, housing is expensive, and popular areas include Hong Kong Island, Kowloon and the New Territories. Employees often enjoy hiking, beaches, islands, cultural districts and a vibrant nightlife alongside demanding working hours. Foreign professionals usually need an employment visa sponsored by their employer; applicants must demonstrate relevant qualifications and experience, and the role should meet local immigration requirements. Employers commonly assist with documentation, but candidates should confirm visa sponsorship, medical insurance, housing support and relocation benefits before accepting an offer. Hong Kong uses the Hong Kong dollar, and English is widely used in business, although Cantonese or Mandarin can be valuable for daily life and wider career opportunities.