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  • An estimate based on public data for similar roles. Not provided by the employer.

Marketing Coordinator (Emiratisation Program)

United Arab Emirates Shangri-La Estimated salary: AED 6,000–10,000 per month
Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Marketing Coordinator supports the hotel’s marketing activities, including campaign coordination, content preparation, social media support, promotional materials, market research, and communication with internal departments and external partners. The role typically requires a degree or diploma in marketing, communications, hospitality, or a related field, along with strong organization, writing, interpersonal, and computer skills. Previous hospitality or marketing experience is advantageous. As part of the Emiratisation Program, the position is intended for a UAE national and may suit an early-career candidate. The successful applicant is expected to be professional, creative, detail-oriented, commercially aware, and comfortable managing deadlines in a fast-paced hotel environment.

About the employer

Shangri-La Hotels and Resorts is a luxury hospitality group founded in Hong Kong, operating hotels, resorts, and residences across Asia, the Middle East, Europe, North America, and other international destinations. The brand is known for personalized Asian-inspired service, elegant accommodation, restaurants, wellness facilities, and carefully designed guest experiences. In the United Arab Emirates, Shangri-La operates prominent properties, including hotels in Dubai and Abu Dhabi, serving leisure travelers, business guests, groups, and events. The company emphasizes warm hospitality, service excellence, cultural awareness, professional development, and responsible business practices. This marketing role supports the commercial visibility of the property while contributing to local talent development through the Emiratisation initiative.

Working in United Arab Emirates

The United Arab Emirates is a federation of seven emirates rather than a single island, with major employment centers in Dubai, Abu Dhabi, and Sharjah. Opportunities are strong in hospitality, tourism, aviation, retail, finance, technology, construction, and marketing. UAE culture blends Islamic traditions with a highly international lifestyle; modest dress and respectful behavior are expected, especially during Ramadan. Life offers modern apartments, excellent transport, beaches, shopping, dining, and year-round sunshine, though summers are extremely hot and living costs can be high. Employers normally sponsor an employment visa, work permit, medical examination, and Emirates ID for expatriate employees. UAE nationals hired through Emiratisation follow local employment arrangements and eligibility programs. Candidates relocating should confirm salary benefits, accommodation or housing allowance, health insurance, transport, annual leave, and probation terms before accepting an offer.

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