F&B Sales Manager

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The F&B Sales Manager is responsible for driving revenue from restaurants, bars, banquets, catering and related food-and-beverage services. Requirements typically include a diploma or degree in hospitality, business or marketing, several years of hotel or F&B sales experience, strong knowledge of the Malaysian market, and excellent communication and negotiation skills. The successful candidate is expected to develop corporate and leisure accounts, manage client relationships, prepare proposals, meet revenue targets, coordinate with operations and events teams, and monitor competitor activity. A professional appearance, commercial awareness, confidence in presenting, flexibility and the ability to work evenings, weekends and public holidays are important.

About the employer

Shangri-La is an international luxury hospitality group founded in Hong Kong, operating hotels, resorts and related properties across Asia, the Middle East, Europe and other markets. The group is known for personalised service, premium accommodation, restaurants, bars, meetings and events, and strong emphasis on guest experience. Shangri-La properties in Malaysia include established city hotels and resort operations, serving business travellers, leisure guests, weddings and corporate events. Employees generally work in a multicultural environment with structured hotel standards, training opportunities and international brand exposure. The company places importance on hospitality, teamwork, integrity and service excellence. For an F&B Sales Manager, the business offers the opportunity to work with corporate clients, event organisers, travel partners and high-value guests while supporting the commercial performance and reputation of the property.

Working in Malaysia

Malaysia offers varied opportunities in hospitality, tourism, sales and events, particularly in Kuala Lumpur, Penang, Langkawi, Sabah and Sarawak. Island locations such as Langkawi provide a relaxed lifestyle, beaches, outdoor activities and a strong resort economy, while Penang combines heritage, food culture and urban convenience. Malaysian culture is multicultural, with Malay, Chinese, Indian and indigenous influences; English is widely used in hotels and business. Living costs are generally moderate, though resort islands can be more expensive and seasonal. Employees usually need an employer-sponsored Employment Pass, with the company handling much of the application process; requirements depend on nationality, salary and role. Candidates should confirm sponsorship, accommodation, transport, medical cover and relocation assistance before accepting. Reliable internet, international schools and healthcare are available, but services may be more limited on smaller islands.