Officer, Brands

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Officer, Brands role supports Shangri-La’s brand management and marketing activities across Hong Kong and possibly the wider region. Typical requirements include a bachelor’s degree in marketing, communications, business, hospitality, or a related discipline, plus relevant experience in brand coordination, public relations, digital marketing, content development, or hotel communications. Strong written and verbal English is expected; Cantonese and Mandarin are valuable in Hong Kong. The candidate should be organized, commercially aware, detail-oriented, and comfortable coordinating agencies, internal departments, campaigns, events, and brand standards. Familiarity with social media, reporting, presentations, and office productivity tools is useful. The role requires initiative, creativity, professionalism, and the ability to manage multiple deadlines in a fast-paced hospitality environment.

About the employer

Shangri-La Group is a prominent luxury hospitality company founded in Hong Kong, operating hotels, resorts, residences, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. Its portfolio includes the Shangri-La, Kerry Hotels, JEN by Shangri-La, and Traders brands. The group is known for warm Asian hospitality, premium accommodation, dining, wellness, meetings, and event services. Shangri-La places strong emphasis on personalized guest experiences, service excellence, responsible business practices, and developing colleagues through international hospitality careers. A corporate brand position in Hong Kong may involve supporting brand consistency, communications, marketing initiatives, and collaboration with hotels and regional teams. Benefits and employment terms vary by grade, experience, and the specific employing entity.

Working in Hong Kong

Hong Kong is a compact, highly connected city with strong opportunities in hospitality, tourism, finance, retail, technology, marketing, and professional services. Its culture blends Cantonese traditions, international influences, festivals, excellent food, and a fast-paced business environment. Residents enjoy efficient public transport, dense urban neighborhoods, hiking trails, beaches, islands, and a vibrant arts and dining scene. Housing can be expensive, particularly in central districts, so many employees live in Kowloon or the New Territories and commute by MTR. Foreign professionals generally need an employment visa sponsored by a Hong Kong employer, with approval based on qualifications, a confirmed offer, and market-appropriate pay. Employers often provide guidance on documentation, while dependants may qualify for related visas. Candidates should prepare passports, qualifications, employment records, and proof of accommodation or funds where required.