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The Director of Chinese Operations leads the hotel’s Chinese-market strategy, including guest engagement, business development, partnerships, marketing support and coordination with operational departments. Candidates are generally expected to have substantial experience in luxury hospitality, tourism sales or Chinese market operations, along with strong knowledge of Chinese travel trends and customer expectations. Fluency in Mandarin and English is likely essential; Cantonese or additional languages may be advantageous. The role requires leadership, commercial awareness, excellent communication, cultural sensitivity and the ability to build relationships with travel agencies, corporate accounts and tourism partners. The successful candidate will be expected to increase Chinese business, enhance guest satisfaction and represent Shangri-La professionally.
Shangri-La Group is a major luxury hospitality company founded in Asia and internationally known for its Shangri-La Hotels and Resorts brand. The group operates hotels, resorts and related hospitality businesses across Asia, the Middle East, Europe, North America and other global destinations. Its properties are recognised for attentive service, comfortable accommodation, extensive dining options and resort experiences. In the Philippines, Shangri-La has established properties in destinations such as Manila, Cebu and Boracay, serving leisure travellers, corporate guests and international visitors. The company promotes Asian-inspired hospitality while maintaining global operating standards. Employees commonly work in multicultural teams and may receive structured training, accommodation or meals depending on the position and property, along with service-charge and employee-benefit schemes subject to local policy.
The Philippines offers hospitality opportunities in Manila, Cebu, Boracay, Palawan, Bohol and other resort destinations, especially in hotel operations, tourism sales, food and beverage, wellness and guest services. Manila is the main business centre, while Cebu and Boracay provide a more resort-focused lifestyle. Filipino culture is welcoming, sociable and family-oriented, and English is widely used in workplaces. Living costs vary considerably: Manila is generally more expensive, while provincial islands may offer a slower pace and lower rent, although accommodation near resorts can be costly. Foreign employees normally need an employer-sponsored work permit and an appropriate visa, commonly arranged through the Bureau of Immigration. Applicants should confirm sponsorship, housing, taxation, healthcare and contract terms before relocating. Tropical weather, seasonal typhoons and transport limitations on smaller islands should also be considered.
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