F&B Sales Manager

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The F&B Sales Manager is responsible for promoting and selling the hotel’s restaurants, catering, banqueting and other food-and-beverage services. The role typically requires a diploma or degree in hospitality, business or marketing, together with several years of hotel sales or F&B experience. Strong communication, negotiation and presentation skills are essential, as is the ability to build relationships with corporate clients, event organisers and travel partners. The successful candidate is expected to achieve revenue targets, develop sales plans, manage accounts, coordinate closely with operations and deliver excellent guest service. Flexibility, professional presentation, commercial awareness and the ability to work under pressure, including evenings or weekends, are also important.

About the employer

Shangri-La Group is a leading luxury hospitality company founded in Hong Kong, with hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and Australia. Its properties are known for warm Asian hospitality, high service standards and a strong focus on personalised guest experiences. In Malaysia, Shangri-La operates established city hotels and resorts serving business travellers, leisure guests, weddings and major events. The group offers careers across hotel operations, food and beverage, sales, finance, engineering and guest services. Employees generally work in a structured international environment with opportunities for training, cross-department experience and career progression. Exact benefits depend on the property and employment contract, but may include meals, uniform, medical coverage, service charge, staff rates and performance-related incentives.

Working in Malaysia

Malaysia offers opportunities in hotels, resorts, restaurants, events, tourism sales and hospitality management, especially in Kuala Lumpur, Penang, Langkawi, Kota Kinabalu and Johor. Island destinations such as Langkawi and Penang combine beaches, heritage, varied food and a relaxed lifestyle, while major cities provide better transport, shopping and professional networking. Malaysian culture is multicultural, with Malay, Chinese, Indian and indigenous influences; respectful dress, punctuality and sensitivity to religious customs are appreciated. Living costs vary, with Kuala Lumpur generally offering more housing choices and resort islands having fewer, sometimes more expensive options. Foreign employees normally need an employer-sponsored employment pass, and should not begin work before approval. Employers usually handle much of the application process. Candidates should confirm accommodation, transport, medical coverage, service charge, contract length and relocation support before accepting a resort position.