Officer, Brands

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Officer, Brands role at Shangri-La in Hong Kong is likely responsible for supporting brand marketing, communications, content development, campaign coordination and maintaining consistent brand standards across the group. Candidates typically require a degree or diploma in marketing, communications, public relations, hospitality or a related field, along with relevant experience in branding, digital marketing or corporate communications. Strong writing, editing, project coordination and presentation skills are expected. The successful candidate should be creative, detail-oriented, commercially aware and comfortable working with internal teams, agencies and hotel properties. Fluency in English is generally important, while Cantonese or Mandarin would be advantageous. Experience in luxury hospitality or an international brand environment is preferred.

About the employer

Shangri-La Group is a leading luxury hospitality company headquartered in Hong Kong. Established in 1971, the group operates hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. Its portfolio includes the Shangri-La, Kerry, JEN and Traders brands, serving both leisure and business travellers. The company is known for warm Asian hospitality, premium service standards and distinctive properties in major cities and resort destinations. Corporate teams in Hong Kong support brand strategy, marketing, operations, finance, human resources and other functions across the global network. Employees commonly work in multicultural environments with opportunities to collaborate across countries and hotel locations. Shangri-La places strong emphasis on guest experience, service excellence, integrity, teamwork and professional development.

Working in Hong Kong

Hong Kong is a compact, international city with excellent opportunities in hospitality, tourism, finance, retail, technology, marketing and professional services. Although often called an island city, it includes Hong Kong Island, Kowloon and the New Territories. The culture blends Cantonese traditions with strong international influences, offering outstanding food, festivals, shopping, hiking and coastal scenery. Life is energetic and convenient, with reliable public transport, but housing can be expensive and living spaces are often small. Expatriate professionals commonly live in areas such as Mid-Levels, Wan Chai, Kennedy Town, Kowloon or the New Territories. Foreign employees generally need an employer-sponsored employment visa under Hong Kong's General Employment Policy; approval depends on qualifications, a genuine job offer and market-level pay. Employers often assist with visa applications and relocation. Health insurance, housing support and relocation allowances should be confirmed before accepting an offer.