Marketing Coordinator (Emiratisation Program)

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Marketing Coordinator supports Shangri-La's marketing activities in the United Arab Emirates, including campaign coordination, content creation, social media, promotional materials, market research, reporting, and collaboration with hotel departments and external partners. Candidates are generally expected to hold a degree or diploma in marketing, communications, business, or a related field, with strong written and verbal English, organization, creativity, and attention to detail. Knowledge of digital marketing, social media platforms, Microsoft Office, and local UAE market trends is advantageous. The Emiratisation Program is intended for UAE nationals, who should demonstrate professionalism, enthusiasm for hospitality, teamwork, and a willingness to learn in a fast-paced, guest-focused environment.

About the employer

Shangri-La is a luxury hospitality group founded in Hong Kong, operating hotels, resorts, residences, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. The group is recognized for personalized service, elegant properties, and its Asian-inspired tradition of warm hospitality. Shangri-La hotels in the United Arab Emirates serve both leisure and business travelers and typically offer accommodation, restaurants, wellness facilities, meeting spaces, and event services. The company places strong emphasis on guest satisfaction, employee development, cultural awareness, and service excellence. This marketing role would support the commercial and brand activities of a UAE property while contributing to local talent development through the Emiratisation Program.

Working in United Arab Emirates

The United Arab Emirates is not an island but a federation of seven emirates, including Dubai and Abu Dhabi, with strong opportunities in hospitality, tourism, retail, aviation, events, finance, and technology. The culture combines modern international influences with Emirati traditions; modest dress and respect for Islamic customs are important. Life offers excellent infrastructure, beaches, shopping, dining, and year-round sunshine, though summers are extremely hot and living costs can be high. Most expatriate employees need an employer-sponsored residence visa, work permit, medical examination, and Emirates ID. UAE nationals joining Emiratisation programs generally have different sponsorship arrangements. Employers often provide health insurance and may offer accommodation, transport, or allowances, depending on the contract. New arrivals should verify salary, benefits, probation terms, working hours, and visa responsibilities before relocating.