Assistant Manager, Brands (Strategy & Guardianship)

Role summary

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The Assistant Manager, Brands (Strategy & Guardianship) supports Shangri-La’s brand strategy, positioning and standards across markets and properties. Responsibilities may include coordinating brand initiatives, monitoring brand consistency, preparing presentations and reports, conducting market and competitor research, and working with internal teams, agencies and hotel operations. Candidates should have a degree in marketing, business, communications or a related discipline, with several years of experience in brand management, marketing, hospitality or a similar field. Strong project management, analytical, communication and presentation skills are expected, together with attention to detail, commercial awareness and the ability to manage multiple stakeholders in an international environment.

About the employer

Shangri-La Group is a leading luxury hospitality company headquartered in Hong Kong. Founded in 1971, the group operates hotels, resorts and serviced residences across Asia, the Middle East, Europe, North America and other international markets under brands including Shangri-La, Shangri-La Resorts, Traders and Kerry Hotels. The company is known for warm Asian hospitality, high service standards and strong luxury positioning. Its corporate functions cover hotel operations, brand management, commercial strategy, digital development, finance and guest experience. Working for Shangri-La can provide exposure to a multicultural business environment and a broad international hotel portfolio. Benefits and working conditions vary by role and property, but positions commonly involve collaboration with regional teams, senior stakeholders and hotel-level operators.

Working in Hong Kong

Hong Kong is a compact international city made up of Hong Kong Island, Kowloon and the New Territories, with excellent transport links and a fast-paced lifestyle. Job opportunities are strongest in hospitality, finance, technology, retail, aviation, tourism and professional services. The culture blends Cantonese traditions with international influences; English is widely used in business, while Cantonese is valuable for daily life. Residents enjoy efficient public transport, diverse dining, shopping, hiking trails and beaches, although housing is expensive and living space can be limited. Overseas employees generally need an employment visa sponsored by their company, commonly through the General Employment Policy, and should secure an offer before relocating. Employers may assist with visa documentation, flights, accommodation or medical benefits, but this varies. Hong Kong offers a convenient base for travel throughout Asia.