F&B Sales Manager

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The F&B Sales Manager is responsible for promoting the hotel’s restaurants, bars, banqueting and catering services to corporate clients, event organisers, travel partners and private customers. Requirements typically include a diploma or degree in hospitality, business or marketing, relevant hotel sales experience, strong knowledge of the local market and excellent communication skills. The successful candidate is expected to generate revenue, develop client relationships, prepare proposals, conduct site inspections, negotiate contracts and coordinate closely with operations teams. A proactive sales approach, professional presentation, commercial awareness, flexibility and the ability to meet targets in a competitive hospitality environment are important.

About the employer

Shangri-La is a prominent luxury hospitality group founded in Asia and recognised for its hotels, resorts and distinctive service culture. The group operates properties across Asia, the Middle East, Europe, North America and other international markets. Shangri-La hotels commonly offer accommodation, restaurants, bars, conferences, banqueting, wellness facilities and leisure experiences. The company places strong emphasis on personalised guest service, cultural understanding, colleague development and operational excellence. In Malaysia, Shangri-La has established properties in destinations such as Kuala Lumpur, Penang and Kota Kinabalu, serving both leisure and business travellers. Employees may benefit from structured training, international hospitality standards and opportunities to build careers across different departments and destinations, although specific benefits, working hours and progression depend on the individual property and employment contract.

Working in Malaysia

Malaysia offers varied hospitality opportunities in Kuala Lumpur, Penang, Langkawi, Kota Kinabalu and other tourism centres. Hotel sales professionals can find roles with resorts, city hotels, restaurants, convention venues and destination-management companies. The culture combines Malay, Chinese, Indian and indigenous influences, with English widely used in business and tourism. Lifestyle ranges from busy urban living to relaxed island life, with affordable food, tropical weather and strong regional travel connections. Langkawi and parts of Sabah are especially attractive for resort careers, while Penang combines heritage, beaches and a lively food scene. Foreign nationals generally need an employment pass sponsored by the hiring company; working before approval is not permitted. Relocation requires checking passport validity, medical or immigration requirements, accommodation costs, taxation and local employment terms. Malaysia’s climate is hot and humid year-round, with monsoon conditions varying by coast.