Officer, Brands

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Officer, Brands supports Shangri-La’s brand strategy, marketing campaigns and day-to-day brand communications across the group. Responsibilities may include coordinating content, maintaining brand standards, preparing presentations and reports, assisting with campaigns, and working with hotels, agencies and internal teams. Candidates should have a degree or diploma in marketing, communications, public relations or a related field, along with relevant experience in brand management or marketing. Strong writing, organization and communication skills are expected, as well as attention to detail, confidence using Microsoft Office and the ability to manage multiple deadlines. Experience in hospitality, luxury brands or digital marketing would be advantageous.

About the employer

Shangri-La Group is a Hong Kong-founded luxury hospitality company operating hotels, resorts and related businesses across Asia, the Middle East, Europe and other international markets. Its portfolio includes Shangri-La, Traders, JEN and other hospitality brands, supported by a strong reputation for warm Asian hospitality and personalized service. The group employs colleagues in hotels, corporate offices and shared-service functions, including marketing, finance, technology, human resources and operations. A corporate Brands Officer would typically support brand consistency, communications and marketing initiatives across multiple properties or markets. The company generally offers an international working environment, exposure to luxury hospitality and opportunities to collaborate with teams from different cultures. Actual duties, benefits and career progression depend on the employing office and the specific business unit.

Working in Hong Kong

Hong Kong is a compact, energetic city with strong opportunities in hospitality, luxury retail, finance, technology, marketing and professional services. Its culture blends Chinese traditions with international influences, and English is widely used in business alongside Cantonese and Mandarin. Life is fast-paced, convenient and urban, with excellent public transport, diverse dining, shopping, hiking trails and beaches. Housing is expensive, so many newcomers share apartments or live in districts outside the central business areas. Foreign professionals normally need an employment visa sponsored by their employer, and the company must demonstrate a genuine role and suitable salary. Applicants should secure a written offer before relocating and prepare qualifications, references, medical or background documents if requested. Hong Kong’s high-density lifestyle can be demanding, but its international environment and regional travel connections make it attractive for career development.