Marketing Coordinator (Emiratisation Program)

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Marketing Coordinator supports marketing activities for Shangri-La’s UAE operations, including campaign coordination, content preparation, social media support, promotional materials, internal communication and event assistance. The role may involve liaising with agencies, hotel departments and external partners while tracking deadlines and marketing results. Candidates are generally expected to be UAE nationals participating in the Emiratisation programme, with a degree or diploma in marketing, communications, hospitality or a related field. Strong written and verbal communication, organisation, creativity, attention to detail and confidence using Microsoft Office and digital marketing platforms are desirable. Previous hospitality or marketing experience is helpful but may not be essential for an entry-level position.

About the employer

Shangri-La Hotels and Resorts is a luxury hospitality group headquartered in Hong Kong, operating hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international markets. The group is known for personalised service, refined accommodation, dining, wellness facilities and culturally informed guest experiences. Its UAE portfolio includes prominent properties in Dubai and Abu Dhabi, serving leisure travellers, corporate guests, families and event clients. Shangri-La places emphasis on service excellence, professional development, multicultural teamwork and responsible business practices. A marketing coordinator within the company typically works closely with commercial, communications, food and beverage, events and operational teams to promote the property and strengthen guest engagement.

Working in United Arab Emirates

The United Arab Emirates is not an island but a federation of seven emirates, with Dubai and Abu Dhabi offering the broadest hospitality, marketing, retail, aviation, finance and technology opportunities. The culture combines Islamic traditions, Emirati heritage and a highly international working environment. Respectful dress, punctuality and awareness of religious customs are important, particularly during Ramadan. Lifestyle options range from beaches, desert activities and shopping to museums, restaurants and large entertainment venues. Employees normally need employer-sponsored residence and work visas, with medical checks and Emirates ID registration forming part of the process. UAE nationals may enter Emiratisation programmes with additional career support. Relocating candidates should budget for accommodation, transport, insurance and deposits; housing costs vary considerably by emirate. Public transport is strongest in Dubai and Abu Dhabi, while hot summers influence daily routines and outdoor activities.