Senior Executive, Content Marketing & PR

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Senior Executive, Content Marketing & PR will support Shangri-La Singapore’s communications and marketing activity through content planning, copywriting, social media, media relations, campaign coordination and performance reporting. Candidates should have a degree or equivalent experience in marketing, communications, journalism or public relations, with strong writing, editing and project-management skills. Experience in hospitality, lifestyle or luxury brands is advantageous. The role requires creativity, sound judgment, attention to detail and the ability to manage multiple deadlines while working with internal departments, agencies, media and external partners. The successful candidate is expected to understand digital trends, maintain a consistent brand voice and contribute to positive awareness and engagement for the hotel.

About the employer

Shangri-La Hotels and Resorts is a Hong Kong-founded luxury hospitality group operating hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international markets. The group is recognised for personalised Asian hospitality, high service standards and distinctive properties in city and resort destinations. Shangri-La Singapore is a large luxury hotel set in landscaped grounds near Orchard Road, offering guest rooms, suites, restaurants, meeting facilities, wellness services and extensive event spaces. Its operations bring together hospitality, food and beverage, sales, marketing, guest services and support teams. Employees typically work in a multicultural environment with opportunities to develop within the hotel and the wider Shangri-La network. The company places emphasis on guest satisfaction, service excellence, teamwork and professional standards.

Working in Singapore

Singapore is a compact island city-state with strong opportunities in hospitality, tourism, marketing, finance, technology and international business. English is widely used at work, while Mandarin, Malay and Tamil are also official languages. The culture is multicultural, organised and fast-paced, with a strong emphasis on punctuality, courtesy and performance. Lifestyle highlights include excellent public transport, diverse food, shopping, arts, beaches and easy regional travel. Housing and daily expenses can be high, especially near central districts, although public transport is efficient and reliable. Foreign employees generally need employer-sponsored work authorisation, such as an Employment Pass for professional roles or an S Pass where applicable; approval depends on salary, qualifications, experience and government criteria. Candidates should secure an offer before relocating, confirm visa eligibility, budget for accommodation and healthcare, and check tax and employment requirements with the employer.