Assistant Manager, Brands (Festive Focus)

Role summary

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The Assistant Manager, Brands (Festive Focus) supports Shangri-La’s brand marketing and seasonal festive campaigns in Hong Kong. The role typically requires experience in luxury hospitality, marketing, public relations, brand communications, events or a related discipline, along with strong writing, project management and stakeholder-coordination skills. Candidates should be creative, commercially aware and confident managing agencies, hotel teams, media partners and promotional activities. Responsibilities may include developing festive concepts, coordinating campaigns across digital and traditional channels, preparing communications materials, monitoring results and protecting brand standards. Fluency in English is generally expected; Cantonese and Mandarin, knowledge of Hong Kong’s luxury market, and experience with integrated campaigns would be advantageous. The successful candidate is expected to be organised, detail-oriented, proactive and comfortable working to tight seasonal deadlines.

About the employer

Shangri-La Group is a Hong Kong-founded luxury hospitality company operating hotels, resorts and related properties across Asia, the Middle East, Europe, North America and other international markets. Its portfolio includes the Shangri-La, Kerry, JEN and Traders brands, serving business and leisure travellers through premium accommodation, dining, wellness and event experiences. The group is known for personalised Asian hospitality, attentive service and strong destination-based branding. Shangri-La hotels commonly offer extensive restaurants, meeting facilities, recreational services and luxury guest programmes. In Hong Kong, the company has an established presence and is recognised as a major employer in the hospitality and tourism sector. Employees may gain exposure to international brand standards, high-end customer experience, marketing campaigns and cross-functional hotel operations.

Working in Hong Kong

Hong Kong is a compact, highly connected coastal city with a busy international job market, particularly in hospitality, tourism, retail, finance, technology, events and communications. Its culture blends Cantonese traditions with global influences, offering excellent food, festivals, shopping, hiking and efficient public transport. Lifestyle is energetic and convenient, although accommodation is expensive and living space can be limited. Employers in hotels often recruit internationally experienced candidates, especially for luxury service, marketing and management positions. Foreign professionals generally need an employer-sponsored employment visa under Hong Kong’s General Employment Policy, supported by qualifications, relevant experience, a confirmed job and appropriate salary; employment should not begin until approval is granted. Relocating employees should budget for deposits, accommodation, insurance and schooling where relevant. Hong Kong Island, Kowloon and the New Territories each offer different commuting and lifestyle options, while nearby islands provide quieter weekend escapes.