Paid Media Lead All Verticals

Role summary

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Grab is seeking a Paid Media Lead to oversee paid advertising across its business verticals in Indonesia. The role requires strong experience in digital performance marketing, media planning, campaign optimization, budget management, audience targeting, attribution, and marketing analytics. Candidates should be comfortable managing agencies and cross-functional stakeholders while using platforms such as Google, Meta, TikTok, and other digital channels. The successful candidate is expected to develop scalable media strategies, improve customer acquisition and retention, monitor return on investment, and turn data into practical recommendations. Strong communication, commercial judgment, analytical ability, and experience leading multi-market or multi-product campaigns are likely essential.

About the employer

Grab is a Southeast Asian technology company headquartered in Singapore, operating across transport, food delivery, parcel delivery, digital payments, financial services, and business services. Founded as a ride-hailing platform, it has developed into a broad everyday-services ecosystem serving consumers, driver-partners, merchants, and enterprises across countries including Indonesia, Singapore, Malaysia, Thailand, Vietnam, and the Philippines. Indonesia is one of Grab’s largest and most important markets, with services available in many major cities. The company focuses on using technology to make transportation, commerce, and financial products more accessible. Employees typically work in a fast-moving, data-driven environment where collaboration, customer understanding, experimentation, and measurable business impact are highly valued.

Working in Indonesia

Indonesia offers opportunities in technology, digital marketing, e-commerce, finance, logistics, tourism, manufacturing, and renewable energy. Java—especially Jakarta, Bandung, and Surabaya—has the largest professional job market and strongest transport links. Bali is popular with international workers and offers roles in tourism, hospitality, technology, and creative industries, though living costs can be high in popular areas. Sumatra, Sulawesi, and Kalimantan provide opportunities in resources, agriculture, infrastructure, and regional commerce. Indonesian culture emphasizes hospitality, community, religious diversity, and respect for hierarchy. Lifestyle ranges from busy metropolitan living to relaxed coastal and island communities. Foreign nationals generally need an employer-sponsored work visa and residence permit; remote work and business visas do not automatically authorize local employment. Research employer sponsorship, taxation, healthcare, housing, and local regulations before relocating.