The role leads product management for Rakuten’s advertising and media business in Japan. Responsibilities typically include defining product strategy, developing advertising solutions, managing the product roadmap, coordinating engineering, sales, analytics and business teams, and improving products through customer and market insights. Candidates are expected to have substantial experience in digital advertising, ad-tech, media platforms or product management, with a strong understanding of advertisers, agencies, data-driven marketing and monetization. Leadership, strategic thinking, communication and stakeholder-management skills are essential. Experience working in a multilingual or international environment, along with business-level Japanese and English, is likely advantageous. The successful candidate will be expected to build scalable products, strengthen Rakuten’s advertising ecosystem and deliver measurable value for merchants, brands and users.
Rakuten Group, Inc. is a major Japanese internet and technology company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem spanning e-commerce, fintech, mobile communications, digital content, travel, online marketplaces and advertising. Rakuten’s business model connects consumers, merchants and partners through its membership and loyalty platform, including Rakuten Points. The Ad & Media Company uses Rakuten’s extensive first-party data, consumer services and media properties to provide advertising and marketing solutions for brands and agencies. Rakuten has a substantial international presence and works with diverse teams across Japan and overseas. Employees typically operate in a fast-moving, entrepreneurial environment where cross-functional collaboration, innovation and customer-focused product development are important. The company is particularly relevant to candidates interested in digital platforms, data-driven marketing, technology and the expansion of connected consumer services.
Japan offers strong opportunities in technology, product management, advertising, finance, engineering, hospitality and international business, especially in Tokyo, Osaka, Yokohama and Fukuoka. Work culture values reliability, preparation, teamwork and respect for hierarchy, although international technology companies may be more flexible and English-friendly. Japan provides excellent public transport, safe cities, high-quality healthcare, varied food and easy access to mountains, beaches and historic areas. Tokyo has the widest job market but also high housing costs; regional cities can offer a slower pace and lower expenses. Foreign professionals generally need an employer-sponsored work visa, commonly under an Engineer, Specialist in Humanities, International Services or Highly Skilled Professional status. A residence card, registered address and health insurance are required after arrival. Learning Japanese is highly beneficial for daily life and career growth, even when a role uses English. Plan carefully for housing, taxes, relocation costs and school or family requirements.
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