Performance Advertising Manager - MIHA, Inc.(Secondment)(A&M)

Job Description

The Performance Advertising Manager will plan, launch, optimize, and report on digital advertising campaigns for Rakuten’s media and commerce businesses, with a focus on measurable customer acquisition and revenue growth. The role typically requires experience in performance marketing, paid search, display, social, programmatic, or affiliate advertising, along with strong analytical and reporting skills. Candidates should be comfortable managing budgets, tracking KPIs, working with agencies and internal stakeholders, and using platforms such as Google Ads, Meta, or DSPs. Business-level Japanese and English communication, strong project management, commercial awareness, and the ability to turn campaign data into practical recommendations are likely expected.

Company Info

Rakuten Group, Inc. is a major Japanese internet and technology company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem spanning e-commerce, fintech, online travel, digital content, mobile communications, advertising, and professional sports. Rakuten connects consumers and businesses through services such as Rakuten Ichiba, Rakuten Card, Rakuten Bank, Rakuten Mobile, and Rakuten Travel. Its membership and loyalty-point platform allows users to move between services while helping merchants reach targeted audiences. Rakuten is also an international business, with employees and operations across multiple countries. The company promotes innovation, data-driven services, and a diverse workplace, although many Japan-based roles require Japanese communication skills. This position is associated with MIHA, Inc. on secondment and focuses on performance advertising within Rakuten’s wider marketing and digital ecosystem.

Destination Guide

Japan offers strong opportunities in technology, digital marketing, e-commerce, finance, hospitality, manufacturing, and international business, especially in Tokyo, Osaka, Nagoya, and Fukuoka. Japanese workplaces value reliability, teamwork, preparation, and respectful communication; punctuality and attention to detail are important. Daily life is safe, efficient, and convenient, with excellent public transport, healthcare, restaurants, and cultural activities. Tokyo is energetic but expensive, while regional cities generally offer lower living costs and a slower pace. Foreign employees may need a work visa sponsored by their employer, commonly an Engineer/Specialist in Humanities/International Services visa, depending on qualifications and duties. Applicants should prepare education records, employment documents, and a valid passport. Relocating usually involves securing housing, registering an address, arranging health insurance and pension, and obtaining a residence card. Learning practical Japanese greatly improves workplace integration and everyday life.