Head of Relational Marketing Intelligence - Ad & Media Company(A&M)

Job Description

This leadership role is responsible for developing relational marketing intelligence for Rakuten’s Advertising and Media business. The successful candidate is expected to turn customer, campaign, and business data into actionable insights, improve audience understanding, and support marketing and revenue growth. Requirements likely include substantial experience in marketing analytics, customer or consumer intelligence, data strategy, and team leadership, along with strong knowledge of SQL, statistical analysis, dashboards, and data-driven planning. Experience in advertising, media, CRM, digital marketing, or a platform business is highly desirable. The candidate should communicate effectively with commercial, product, engineering, and executive stakeholders, manage multiple priorities, and provide practical recommendations in a fast-moving, international environment.

Company Info

Rakuten Group, Inc. is a major Japanese internet and technology company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem spanning online marketplaces, fintech, mobile communications, travel, digital content, advertising, and loyalty services. Rakuten’s membership and points platform connects many of these businesses, allowing the company to use customer insights and data to create integrated services and marketing solutions. Rakuten Advertising and Media provides advertising products that help brands reach consumers across Rakuten’s digital properties and partner networks. The company has a strong international presence and employs people from many countries, although Japanese business communication may be important depending on the team. Its culture generally emphasizes innovation, ownership, collaboration, and customer value, with opportunities to work on large-scale consumer platforms and data-driven commercial products.

Destination Guide

Japan offers strong opportunities in technology, e-commerce, advertising, finance, consulting, engineering, healthcare, and data analytics, especially in Tokyo, Osaka, and Fukuoka. Workplaces often value punctuality, preparation, teamwork, and respectful communication. English-speaking roles exist in international companies, while Japanese ability greatly improves career options and daily life. Japan provides excellent public transport, reliable services, safe neighborhoods, and diverse food and cultural experiences. Tokyo is highly connected but expensive; regional cities can offer lower housing costs and a slower pace. Professional visas usually require an employment offer and employer sponsorship, with eligibility based on qualifications and job type. Highly skilled professionals may qualify for a points-based visa with a faster path to permanent residence. Relocating typically involves securing housing, registering locally, obtaining health insurance, and arranging a residence card and bank account. Learning practical Japanese is strongly recommended.