Digital Marketing & Brand Manager

Job Description

The Digital Marketing & Brand Manager is responsible for developing and delivering digital marketing, brand and communications strategies for Sofitel Sydney Darling Harbour. Requirements typically include relevant qualifications or equivalent experience in digital marketing, brand management, communications or hospitality marketing; strong knowledge of social media, content creation, websites, email marketing, analytics and campaign management; excellent written and verbal communication; and experience coordinating agencies and internal departments. The successful candidate is expected to protect Sofitel’s luxury brand standards, increase awareness and engagement, support hotel revenue goals, manage campaigns and budgets, analyse performance, and build effective relationships with media, partners and stakeholders. Hospitality, luxury-brand or tourism experience is highly regarded.

Company Info

Accor is a global hospitality group operating hotels, resorts and serviced residences across a broad portfolio of brands, including Sofitel, Fairmont, Pullman, Novotel and ibis. The group provides accommodation, dining, meetings, wellness and lifestyle experiences in many countries. Sofitel is Accor’s luxury French-inspired brand, combining local character with distinctive design, personalised service and contemporary hospitality. Sofitel Sydney Darling Harbour is a prominent five-star hotel overlooking the harbour and is known for its rooms and suites, restaurants, rooftop pool, events facilities and city location. Employees generally work in a multicultural environment with opportunities to collaborate across hotel departments and access Accor’s international training, career development and employee-benefit programs. The marketing team supports the hotel’s commercial performance while maintaining a premium and consistent brand identity across digital and offline channels.

Destination Guide

Australia offers opportunities in hospitality, tourism, digital marketing, events, technology, healthcare, construction and skilled trades, particularly in Sydney, Melbourne, Brisbane, Perth and regional resort areas. The culture is generally informal, multicultural and direct, with strong attention to workplace safety, fairness and work-life balance. Lifestyle options range from major-city dining and arts to beaches, national parks and outdoor activities, although housing and transport can be expensive in Sydney. Visa options may include employer-sponsored skilled visas, the temporary Skill in Demand pathway, Working Holiday visas for eligible nationals, and student visas with work limits. Requirements vary by occupation, nationality and sponsorship eligibility, so applicants should check current Australian Department of Home Affairs rules. Relocating usually requires a valid visa, health insurance, tax file number, accommodation budget and proof of qualifications or work experience where relevant. Australia is geographically remote, so international travel can be costly.