The Manager Marketing Strategic Planner is expected to lead strategic planning for Emirates’ marketing activity, turning business objectives, customer insights and market trends into effective campaigns and long-term plans. Requirements typically include a bachelor’s degree in marketing, communications, business or a related discipline, along with substantial experience in marketing strategy, planning or brand management, preferably within aviation, travel or a global consumer business. The candidate should demonstrate strong analytical, commercial and project-management skills, with the ability to manage agencies, coordinate stakeholders and present recommendations to senior leadership. Excellent written and verbal English, international awareness, creativity, attention to detail and the ability to manage multiple deadlines are likely to be essential.
Emirates is the international airline of the Emirates Group, headquartered in Dubai, United Arab Emirates. It operates an extensive global passenger and cargo network from its hub at Dubai International Airport, connecting the Middle East with destinations across Europe, Asia, Africa, the Americas and Australasia. The airline is known for its large wide-body fleet, premium onboard service, international workforce and strong global brand. Emirates also works closely with dnata and other group businesses involved in airport services, catering, travel and logistics. Employees typically work in a multicultural, fast-moving environment where customer experience, innovation, commercial performance and operational excellence are important. Corporate roles support the airline’s global growth through functions including marketing, finance, technology, human resources, network planning and operations.
The United Arab Emirates is not an island, but it offers a modern Gulf lifestyle with coastal cities, beaches and desert landscapes. Dubai and Abu Dhabi provide strong opportunities in aviation, tourism, logistics, technology, finance, hospitality, retail and professional services. The culture combines Islamic traditions with a highly international population; respectful dress, public conduct and awareness of Ramadan customs are important. Lifestyle options range from busy urban entertainment and restaurants to outdoor activities, shopping and desert trips. Most foreign employees need employer-sponsored residence and work visas, usually arranged after receiving an employment offer. Relocation packages may include housing assistance, flights, medical insurance and schooling support, depending on the role. Living costs, particularly rent and education, can be high, while the UAE generally has no personal income tax. A valid passport, authenticated documents and medical screening are commonly required.
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