F&B Sales Manager

Job Description

The F&B Sales Manager is responsible for promoting and selling the hotel’s restaurants, banqueting services, catering packages and food-and-beverage events. Typical requirements include a diploma or degree in hospitality, business or marketing, several years of hotel F&B sales or event experience, strong communication skills and a proven ability to meet revenue targets. The successful candidate is expected to build relationships with corporate clients, wedding planners and event organisers, prepare proposals, conduct site inspections, coordinate with kitchen and operations teams, and maintain high service standards. Commercial awareness, negotiation ability, knowledge of the local market and flexibility to work evenings, weekends and public holidays are important.

Company Info

Shangri-La is a leading luxury hospitality group founded in Asia, operating hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international destinations. Its properties are known for personalised service, comfortable accommodation, diverse dining venues and well-developed meeting, wedding and leisure facilities. In Malaysia, Shangri-La operates established hotels and resorts serving business travellers, holidaymakers, local diners and corporate events. The group places strong emphasis on genuine hospitality, professional development, guest satisfaction and teamwork. An F&B Sales Manager would typically work closely with the hotel’s restaurants, banquet department, culinary teams, marketing function and revenue leaders to grow food-and-beverage revenue and strengthen relationships with key accounts. Responsibilities and benefits can vary by property, so candidates should confirm the exact location, targets, commission structure and working arrangements with the recruiting team.

Destination Guide

Malaysia offers varied opportunities in hotels, resorts, restaurants, events and tourism, particularly in Kuala Lumpur, Penang, Langkawi, Johor and Sabah. Langkawi is the main resort-island destination, with beaches, mangroves, watersports and a relaxed lifestyle. Penang combines heritage streets, strong food culture and a busy hospitality market, while Sabah provides island resorts, diving and nature-based tourism. Local culture is multicultural, with Malay, Chinese, Indian and Indigenous influences; modest dress and respect for religious customs are appreciated. Living costs vary, with Kuala Lumpur and popular resort areas generally more expensive than smaller towns. Foreign employees normally need employer sponsorship for an Employment Pass, and should not begin work before approval. Employers often guide applications, medical checks and relocation paperwork. Candidates should verify visa eligibility, accommodation, transport, healthcare access and tax obligations before moving. English is widely used in hospitality, while Malay and other languages are useful advantages.