Officer, Brands

Job Description

The Officer, Brands role typically supports Shangri-La’s brand strategy, brand standards and marketing communications across hotels and corporate functions. Responsibilities may include coordinating brand campaigns, preparing presentations and reports, managing brand assets, supporting content development, monitoring brand compliance and liaising with internal teams, agencies and hotel properties. Candidates are generally expected to hold a degree or diploma in marketing, communications, business or a related discipline, with relevant experience in branding, marketing or hospitality. Strong writing, coordination, project management and communication skills are important. The successful candidate should be detail-oriented, commercially aware, digitally competent and comfortable managing multiple deadlines in a multicultural, international environment.

Company Info

Shangri-La Group is a Hong Kong-founded luxury hospitality company with hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. Its portfolio includes the Shangri-La, Kerry, JEN and Traders brands, serving luxury, lifestyle and business travellers. The group is known for warm Asian hospitality, attentive service and distinctive destination experiences. Corporate teams in Hong Kong support global functions such as brand management, marketing, operations, finance, technology and human resources, while hotel teams deliver guest services on property. Shangri-La generally offers opportunities in an international working environment, with exposure to multiple markets and hotel operations. Benefits and compensation vary according to role, experience and employment terms, and candidates should confirm the details directly with the recruiting team.

Destination Guide

Hong Kong is a highly connected international city made up of Hong Kong Island, Kowloon and the New Territories, with extensive ferry, rail and bus services. It offers strong opportunities in hospitality, tourism, finance, retail, technology, marketing and professional services, including many regional corporate roles. Cantonese is widely spoken, while English is common in business and workplaces. The culture blends Chinese traditions with international influences, and the lifestyle combines dense urban districts, excellent dining and shopping with beaches, hiking trails and country parks. Housing can be expensive, especially near central business areas, so newcomers often compare districts and commute times carefully. Foreign employees generally need an employment visa sponsored by their employer before starting work; requirements include a valid offer, suitable qualifications and proof that the role cannot readily be filled locally. Dependants may usually apply for dependant visas. Relocation planning should cover accommodation, insurance, banking and tax obligations.