The Marketing Coordinator supports marketing campaigns, communications, promotional activities, digital content, and coordination with hotel departments and external partners. Typical requirements include a degree or diploma in marketing, communications, hospitality, or a related field; strong written and spoken English; good organisational and administrative skills; and familiarity with social media and marketing tools. Arabic language skills and knowledge of the UAE hospitality market may be advantageous. As part of the Emiratisation Program, the role is likely intended for a UAE national and may include structured development, mentoring, and exposure to hotel marketing operations. The successful candidate should be creative, professional, detail-oriented, proactive, and comfortable managing multiple deadlines in a guest-focused luxury hospitality environment.
Shangri-La is a global luxury hospitality group originating from Hong Kong and known for its high standards of service, elegant properties, and warm Asian-inspired hospitality. The group operates luxury hotels, resorts, residences, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. Shangri-La hotels typically provide accommodation, dining, meetings and events, wellness facilities, and leisure experiences for business and holiday travellers. In the United Arab Emirates, the company operates prominent properties serving both local and international guests. Employees are generally expected to demonstrate genuine care, professionalism, teamwork, cultural awareness, and attention to detail. The organisation also offers opportunities in hotel operations, commercial functions, leadership development, and local talent initiatives such as Emiratisation.
The United Arab Emirates is a federation of seven emirates rather than an island, with Dubai and Abu Dhabi offering the largest number of hospitality, tourism, retail, aviation, and marketing opportunities. The country is multicultural, modern, and generally safe, combining Islamic traditions with an international lifestyle. Residents enjoy excellent restaurants, shopping, beaches, desert activities, and strong transport infrastructure, although housing and schooling can be expensive. English is widely used in business, while Arabic is valuable for customer-facing and government-related work. Most expatriate employees require employer-sponsored residence and work visas; UAE nationals do not need employment sponsorship and may benefit from Emiratisation programmes. Employers commonly assist with visa processing, medical checks, insurance, and sometimes accommodation or travel benefits. Candidates relocating should confirm salary, benefits, probation terms, working hours, and visa arrangements before accepting an offer.
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