Officer, Brands

Job Description

The Officer, Brands role supports Shangri-La’s brand strategy and day-to-day brand management in Hong Kong. Responsibilities may include coordinating brand campaigns, preparing marketing materials, maintaining brand guidelines, supporting communications across hotels and corporate teams, tracking campaign performance, and working with agencies and internal stakeholders. Candidates are typically expected to have a degree or diploma in marketing, business, communications, hospitality, or a related field, along with relevant experience in branding, marketing, or hotel operations. Strong writing, organization, project coordination, presentation, and communication skills are important. The successful candidate should be detail-oriented, commercially aware, comfortable managing multiple deadlines, and able to protect brand consistency across different markets and customer touchpoints.

Company Info

Shangri-La Group is a leading luxury hospitality company founded in Hong Kong and known for its Asian-inspired service and warm, personalized guest experience. The group operates luxury hotels, resorts, and related hospitality businesses across Asia, the Middle East, Europe, North America, and other international destinations. Its portfolio includes the Shangri-La, Kerry, JEN, and Traders brands, serving business and leisure travelers. Shangri-La places strong emphasis on genuine hospitality, responsible business practices, service excellence, and long-term relationships with guests, colleagues, and local communities. The Hong Kong corporate office supports the group’s global operations, including brand development, marketing, commercial strategy, finance, technology, and people management. Employees can gain exposure to a multinational hospitality environment and opportunities to work with hotels and teams across different countries.

Destination Guide

Hong Kong offers strong opportunities in hospitality, tourism, marketing, finance, retail, technology, and international business. The city’s hotel sector is competitive, with roles available in luxury properties, corporate offices, events, restaurants, and travel companies. Cantonese and English are widely used, while Mandarin is also valuable. Life is fast-paced and convenient, with excellent public transport, diverse dining, vibrant neighborhoods, hiking trails, beaches, and a dense urban lifestyle. Housing can be expensive, especially on Hong Kong Island and in central districts, so many professionals live in Kowloon or the New Territories. Eligible foreign professionals generally require an employment visa, commonly supported by the employer under Hong Kong’s General Employment Policy; applicants must have a confirmed role and suitable qualifications or experience. Relocation planning should include housing, insurance, banking, and visa documentation.