Officer, Brands

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Officer, Brands role supports Shangri-La’s brand strategy and day-to-day brand management in Hong Kong. Responsibilities may include coordinating brand campaigns, preparing marketing materials, maintaining brand guidelines, supporting communications across hotels and corporate teams, tracking campaign performance, and working with agencies and internal stakeholders. Candidates are typically expected to have a degree or diploma in marketing, business, communications, hospitality, or a related field, along with relevant experience in branding, marketing, or hotel operations. Strong writing, organization, project coordination, presentation, and communication skills are important. The successful candidate should be detail-oriented, commercially aware, comfortable managing multiple deadlines, and able to protect brand consistency across different markets and customer touchpoints.

About the employer

Shangri-La Group is a leading luxury hospitality company founded in Hong Kong and known for its Asian-inspired service and warm, personalized guest experience. The group operates luxury hotels, resorts, and related hospitality businesses across Asia, the Middle East, Europe, North America, and other international destinations. Its portfolio includes the Shangri-La, Kerry, JEN, and Traders brands, serving business and leisure travelers. Shangri-La places strong emphasis on genuine hospitality, responsible business practices, service excellence, and long-term relationships with guests, colleagues, and local communities. The Hong Kong corporate office supports the group’s global operations, including brand development, marketing, commercial strategy, finance, technology, and people management. Employees can gain exposure to a multinational hospitality environment and opportunities to work with hotels and teams across different countries.