Officer, Brands

Job Description

The Officer, Brands role supports Shangri-La’s brand development and marketing activities in Hong Kong. Requirements typically include a degree or diploma in marketing, communications, business, hospitality, or a related field, along with experience in brand coordination, marketing administration, digital content, or project support. Strong written and verbal communication skills, attention to detail, organization, and proficiency in Microsoft Office are expected. Experience in hospitality, luxury brands, or regional marketing is advantageous. The successful candidate should be able to coordinate with hotels, agencies, and internal departments, maintain brand standards, prepare reports and presentations, manage deadlines, and contribute practical ideas in a fast-paced, multicultural environment.

Company Info

Shangri-La Group is a leading luxury hospitality company headquartered in Hong Kong. Established in 1971, the group operates hotels, resorts, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. Its brands are known for refined service, premium facilities, strong local character, and the welcoming tradition represented by the Shangri-La name. The company employs a large, diverse international workforce across hotel operations, corporate functions, sales, marketing, finance, technology, and guest services. In Hong Kong, Shangri-La operates prominent luxury properties and maintains close connections with the city’s business, tourism, and lifestyle sectors. Employees generally work in a service-focused, multicultural environment with opportunities for professional development and exposure to regional brand initiatives.

Destination Guide

Hong Kong offers strong opportunities in hospitality, tourism, luxury retail, finance, technology, marketing, and international business. The culture blends Cantonese traditions with global influences, and workplaces are generally fast-paced, professional, and multilingual. Lifestyle benefits include excellent public transport, diverse food, hiking trails, beaches, cultural events, and vibrant nightlife, although housing and daily expenses can be high. Popular residential areas include Hong Kong Island, Kowloon, and the New Territories, with commuting by MTR, buses, ferries, and trams. Foreign professionals normally require an employment visa sponsored by an eligible employer; applications typically need a confirmed job offer, relevant qualifications, and proof that the role cannot easily be filled locally. Dependants may usually apply for accompanying visas. Candidates should confirm current immigration, tax, and employment rules before relocating.