The Marketing Coordinator supports Shangri-La’s marketing activities in the United Arab Emirates, including campaigns, social media, content, promotional materials, market research and coordination with hotel departments or external partners. Candidates are generally expected to have a degree or diploma in marketing, communications, business or a related field, along with strong written and verbal communication skills, organisation and attention to detail. Familiarity with digital marketing, social media platforms and Microsoft Office is useful. The Emiratisation programme is intended for UAE nationals, who should demonstrate enthusiasm for hospitality, professionalism, cultural awareness and the ability to manage several deadlines while working collaboratively in a fast-paced hotel environment.
Shangri-La Group is a leading luxury hospitality company founded in Asia and known for its warm, personalised service. The group operates hotels, resorts and related properties across Asia, the Middle East, Europe, North America and other international destinations. Its portfolio includes the Shangri-La, JEN by Shangri-La and Traders brands, serving both leisure and business travellers. Shangri-La hotels typically combine upscale accommodation with restaurants, wellness facilities, meeting spaces and distinctive local experiences. The company places strong emphasis on genuine hospitality, teamwork, guest satisfaction and employee development. In the United Arab Emirates, Shangri-La properties serve a diverse international clientele and offer opportunities across hotel operations, sales, marketing, finance, engineering and guest services. A marketing coordinator can gain valuable experience in brand standards, digital communication, campaign execution and the commercial side of luxury hospitality.
The United Arab Emirates is not an island but a federation of seven emirates, with Dubai and Abu Dhabi offering the broadest hospitality and marketing opportunities. The country has a multicultural, modern lifestyle, excellent infrastructure, shopping, beaches, desert activities and a lively dining and entertainment scene. Islamic traditions influence public life, so respectful dress, behaviour and awareness during Ramadan are important. English is widely used, while Arabic is the official language. Employers normally sponsor a work visa, residence permit, medical examination and Emirates ID for eligible overseas employees; UAE nationals working through Emiratisation programmes follow local employment arrangements and may receive structured development support. Relocation costs, accommodation and transport vary considerably by emirate. New arrivals should confirm salary, housing, insurance, leave, transport and visa responsibilities in writing. The climate is extremely hot in summer, while winters are generally sunny and comfortable.
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