Officer, Brands

Job Description

The Officer, Brands role at Shangri-La in Hong Kong is likely focused on supporting brand communications, marketing initiatives and the consistent presentation of Shangri-La’s identity across hotels and corporate channels. Typical requirements include a diploma or degree in marketing, communications, hospitality or a related field, along with relevant experience in branding, content coordination, public relations or digital marketing. Strong writing, organisation and presentation skills are expected, as well as confidence working with multiple stakeholders and deadlines. The successful candidate should be detail-oriented, commercially aware, comfortable managing projects and able to maintain high brand standards in a multicultural environment. Cantonese and English may be useful, with Mandarin an advantage.

Company Info

Shangri-La is a luxury hospitality group founded in Asia and recognised for its hotels, resorts and serviced residences across major destinations worldwide. The group is known for warm Asian hospitality, personalised guest service and strong attention to quality. Its portfolio includes the Shangri-La, Kerry, JEN and Traders brands, serving leisure travellers, business guests and long-stay residents. Shangri-La operates in a highly international environment, with corporate and hotel teams working across operations, commercial functions, guest experience and brand development. In Hong Kong, the company has a long-established presence and is closely associated with premium hospitality. Employees can gain exposure to global campaigns, luxury-brand standards and a broad range of career paths within the hotel industry.

Destination Guide

Hong Kong offers strong opportunities in hospitality, luxury retail, finance, technology, marketing and international business. The city is fast-paced and densely connected, with excellent public transport, varied dining, hiking trails and a lively cultural scene. Working life can be demanding, but salaries and professional exposure are attractive, particularly for people with English, Cantonese or Mandarin skills. Foreign professionals normally need an employment visa sponsored by their employer, usually through the General Employment Policy; applicants must show suitable qualifications, experience and a confirmed job offer. Dependants may generally apply to join eligible visa holders. Relocation costs can be high, especially rent, so researching neighbourhoods and housing allowances is important. Hong Kong combines a highly urban lifestyle with easy access to beaches, islands and countryside, making it suitable for candidates who enjoy both career momentum and outdoor escapes.