The Assistant Manager, Brands (Strategy & Guardianship) supports Shangri-La’s brand strategy, positioning and standards across markets and properties. Responsibilities typically include coordinating brand initiatives, maintaining brand guidelines, reviewing marketing materials, supporting research and preparing presentations and performance reports. Candidates should have a degree in marketing, communications, business or a related field, with several years of experience in brand management, marketing or hospitality. Strong project-management, communication, analytical and stakeholder-management skills are expected. The role requires excellent English, attention to detail, commercial awareness and the ability to manage multiple deadlines while working with regional and property teams.
Shangri-La Group is a leading luxury hospitality company founded in Hong Kong, with hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. Its portfolio includes the Shangri-La, Kerry Hotels, JEN by Shangri-La and Traders brands. The group is known for high service standards, Asian-inspired hospitality and a strong focus on guest experiences. Corporate teams support brand development, commercial strategy, operations, technology and shared services across the global network. Working for Shangri-La in Hong Kong can provide exposure to an international hospitality environment, regional projects and collaboration with hotels and corporate stakeholders in multiple markets. Benefits and employment conditions vary according to the specific contract, seniority and company policy.
Hong Kong is a compact, energetic destination made up of Hong Kong Island, Kowloon and the New Territories, with excellent public transport and easy access to beaches, hiking trails and outlying islands. Job opportunities are strong in hospitality, finance, retail, technology, aviation, education and professional services, although competition is high. The culture blends Cantonese traditions with international influences; English is widely used in business, while Cantonese is valuable socially. Lifestyle options range from dense urban living and extensive dining to outdoor activities and island escapes. Overseas professionals generally need an employment visa sponsored by a local employer, with approval depending on qualifications, salary and the role’s business need. Relocation costs and rents can be significant, so candidates should confirm housing, insurance, tax and visa arrangements before accepting an offer.
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