Assistant Manager, Brands (Festive Focus)

Job Description

The Assistant Manager, Brands (Festive Focus) supports Shangri-La’s brand marketing and festive campaigns across Hong Kong. The role typically involves developing campaign ideas, coordinating hotel and corporate stakeholders, managing promotional content, supporting social media and communications, tracking budgets and timelines, and assisting with seasonal events and activations. Candidates are generally expected to have a degree in marketing, communications, hospitality or a related field, along with several years of experience in brand marketing, public relations, integrated campaigns or luxury hospitality. Strong project management, writing, presentation and interpersonal skills are important. Experience with festive campaigns, digital marketing, social media, agencies and premium consumer brands would be advantageous. The successful candidate should be creative, organised, commercially aware and comfortable managing multiple deadlines in a fast-paced environment.

Company Info

Shangri-La Group is a Hong Kong-founded luxury hospitality company operating hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international markets. Its portfolio includes the Shangri-La, Shangri-La Resorts, Traders and JEN brands, supported by a reputation for warm Asian hospitality and personalised guest service. In Hong Kong, the group operates several prominent properties, including Shangri-La hotels in Kowloon and on Hong Kong Island. The company employs professionals across hotel operations, food and beverage, sales, marketing, finance, technology and corporate functions. Shangri-La places emphasis on service excellence, cultural awareness, staff development and creating memorable guest experiences. A brands-focused position would work closely with hotel teams and corporate stakeholders to strengthen brand visibility, support commercial performance and deliver polished seasonal campaigns, particularly during Hong Kong’s busy festive period.

Destination Guide

Hong Kong offers strong opportunities in luxury hospitality, tourism, retail, finance, technology, marketing and events. The city has a fast-paced, international working culture, with Cantonese and English widely used and Mandarin valuable in many customer-facing roles. Life combines dense urban districts, excellent public transport, diverse restaurants, shopping, nightlife and easy access to beaches, hiking trails and outlying islands. Rental costs are high, so many newcomers share accommodation or live in areas such as Kowloon, the New Territories or less central parts of Hong Kong Island. Overseas professionals normally require an employment visa sponsored by their employer; the General Employment Policy is common for eligible skilled workers, while dependants may apply separately. Employers often assist with visa paperwork, relocation guidance and sometimes housing or travel benefits. Candidates should confirm salary, medical cover, taxation, working hours and visa eligibility before accepting an offer.