The role leads marketing communications for a Shangri-La property, developing brand campaigns, media relations, digital content, social media, public relations activities and promotional materials. Candidates typically need a degree in marketing, communications, public relations or hospitality, together with several years of relevant experience, preferably in luxury hotels or international brands. Strong English and Indonesian communication skills, excellent writing ability, media contacts, creativity and commercial awareness are expected. The successful candidate should be confident managing agencies, hotel departments, press events and multiple campaigns while protecting the brand’s reputation and meeting business objectives.
Shangri-La Hotels and Resorts is a Hong Kong-based luxury hospitality group operating hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international markets. The company is known for personalized service, refined accommodation, extensive dining options and strong destination-focused experiences. Its Indonesian properties have included major city and resort hotels serving business travelers, leisure guests, meetings and events. Shangri-La generally emphasizes warm Asian hospitality, professional development, international service standards and long-term guest relationships. Employees may receive benefits such as meals, uniforms, service training, medical coverage, accommodation or transport support, and staff rates, although these vary by property and contract. Marketing communications roles work closely with hotel leadership, sales, revenue, food and beverage, media and external creative partners.
Indonesia offers opportunities in luxury hotels, resorts, tourism, events, restaurants, digital marketing and travel services, especially in Bali, Java, Lombok and major cities such as Jakarta and Surabaya. Bali is internationally oriented, scenic and popular with expatriates, but housing and traffic can be expensive. Java provides larger corporate markets, strong transport links and a more urban lifestyle. Lombok and other islands offer a quieter pace with growing tourism. Indonesian culture values hospitality, community, respect for elders and religious diversity; modest dress and local customs should be observed. Foreign employees normally need employer sponsorship, an approved work permit and the appropriate limited-stay visa before starting work. Contracts should clearly cover salary, tax, insurance, accommodation and flights. Research the exact property, location, transport, healthcare and cost of living before relocating.
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