Officer, Brands

Job Description

The Officer, Brands role supports Shangri-La's brand strategy, standards and marketing initiatives across the group. Requirements typically include a degree or diploma in marketing, communications, business or a related discipline, with relevant experience in brand management, hospitality marketing or project coordination. Strong written and verbal English, organisation, attention to detail and proficiency in Microsoft Office are expected; Chinese language skills may be advantageous in Hong Kong. The successful candidate should be comfortable coordinating with hotels, agencies and internal departments, managing multiple deadlines, preparing reports and ensuring consistent brand execution across markets.

Company Info

Shangri-La Group is a Hong Kong-based luxury hospitality company operating hotels, resorts and serviced residences across Asia, the Middle East, Europe, North America and other international markets. Founded in 1971, the group is recognised for Asian-inspired hospitality, personalised service and its distinctive Shangri-La brand. Its portfolio also includes brands such as Kerry Hotels, JEN by Shangri-La and Traders Hotels. The company employs colleagues across corporate offices and properties worldwide, with business areas spanning hotel operations, food and beverage, wellness, events and corporate support functions. A role in the brands team offers exposure to international marketing, brand standards, communications and collaboration with hotels in multiple destinations.

Destination Guide

Hong Kong offers strong opportunities in hospitality, marketing, finance, technology, retail and professional services, with many regional headquarters based in the city. Its culture combines Cantonese traditions, international influences, excellent food and a fast-paced working environment. Lifestyle options range from dense urban districts and shopping to hiking trails, beaches and nearby islands. Public transport is efficient, although housing can be expensive and space is limited. Foreign professionals generally need an employment visa sponsored by their employer; applicants must demonstrate a genuine job offer, suitable qualifications and relevant experience. Employers usually assist with visa documentation, while dependants may be eligible for dependant visas. New arrivals should arrange accommodation, a Hong Kong identity card and local banking, and budget carefully for rent, healthcare and daily expenses.