The Marketing Coordinator supports the hotel’s marketing and communications activities, including content creation, social media, promotional campaigns, collateral, market research, and coordination with internal departments and external partners. The role typically requires a degree or diploma in marketing, communications, hospitality, or a related field, along with strong organisation, writing, communication, and digital marketing skills. Experience in hospitality or a luxury brand is advantageous. As this position is part of an Emiratisation programme, applicants are expected to meet applicable UAE national employment requirements. The successful candidate should be creative, detail-oriented, professional, culturally aware, and able to manage deadlines while supporting Shangri-La’s brand standards.
Shangri-La is a global luxury hospitality group founded in Hong Kong, operating hotels, resorts, residences, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. The company is known for personalised service, high-quality accommodation, distinctive dining, wellness facilities, and strong attention to local culture. Shangri-La properties in the United Arab Emirates serve both business and leisure travellers and often provide extensive meeting, dining, recreation, and guest-experience services. The organisation promotes a service culture built around warmth, respect, teamwork, and genuine care for guests. Marketing employees typically work closely with hotel operations, sales, revenue, public relations, and regional brand teams to promote the property and strengthen its market position.
The United Arab Emirates is not an island but a federation of seven emirates, including Dubai, Abu Dhabi, and Sharjah, with extensive coastal areas and resort destinations. Opportunities are strong in hospitality, tourism, retail, aviation, technology, finance, healthcare, and marketing, especially for candidates with relevant qualifications and digital skills. UAE culture combines Islamic traditions, Emirati heritage, and a highly international business environment. Lifestyle varies from modern city living and beaches to desert activities and quieter residential communities. Summers are extremely hot, while the cooler months are ideal for outdoor activities. Most expatriates need employer-sponsored residence and work visas; Emirati citizens benefit from national employment initiatives such as Emiratisation. Employers commonly assist with visa processing, medical checks, Emirates ID applications, and sometimes accommodation or travel benefits. Before relocating, candidates should confirm salary, insurance, housing, contract terms, and probation conditions.
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