Officer, Brands

Job Description

The Officer, Brands role supports Shangri-La’s brand strategy, marketing campaigns and communications across relevant markets. Requirements typically include a degree or diploma in marketing, communications, business or a related field, along with experience in brand coordination, content development, digital marketing or hospitality. Strong written and spoken English is expected; Cantonese and Mandarin are advantageous in Hong Kong. The successful candidate should be organised, creative, commercially aware and comfortable managing multiple deadlines, agencies and internal stakeholders. Attention to detail, good presentation skills, knowledge of social media and confidence working in a fast-paced, international hotel environment are also important.

Company Info

Shangri-La Group is a Hong Kong-founded luxury hospitality company operating hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international destinations. Its portfolio includes the Shangri-La, Kerry, JEN and Traders brands. The group is known for personalised service, Asian-inspired hospitality and strong standards in guest experience, dining, wellness and responsible business. Shangri-La’s corporate and hotel teams work across operations, commercial functions, technology, finance and people development. Employees typically join a multicultural environment with opportunities for training, internal mobility and international exposure. In Hong Kong, the company has a long-established presence and is recognised as one of the city’s leading luxury hotel operators.

Destination Guide

Hong Kong offers strong opportunities in hospitality, marketing, retail, finance, technology and international business. Although commonly described as a city rather than an island destination, Hong Kong Island is a major employment and lifestyle hub, connected to Kowloon and the New Territories by efficient trains, ferries and buses. The culture blends Cantonese traditions with global influences, and English is widely used in business. Life is energetic and convenient, with excellent dining, shopping, hiking trails and public transport, though housing can be expensive and space is limited. Overseas employees generally need an employment visa sponsored by their employer; the General Employment Policy is the usual route for professional roles. Candidates should prepare qualifications, references and proof of relevant experience. Employer-arranged accommodation or relocation support may be available but should be confirmed before accepting an offer.