Marketing Coordinator (Emiratisation Program)

Job Description

The Marketing Coordinator supports the hotel’s marketing and promotional activities, including content coordination, social media, campaign administration, brand communications, market research and liaison with internal departments or external partners. Candidates are generally expected to hold a degree or diploma in marketing, communications, hospitality or a related field, with strong written and verbal English, good organisational skills and proficiency in Microsoft Office and digital marketing tools. Knowledge of the UAE market and Arabic may be advantageous. The role requires creativity, attention to detail, professionalism, teamwork and the ability to manage multiple deadlines. As part of the Emiratisation Program, the position is intended for a UAE national and offers the opportunity to build experience within an international luxury hospitality environment.

Company Info

Shangri-La Hotels and Resorts is a global luxury hospitality group founded in Hong Kong, with hotels, resorts and residences across Asia, the Middle East, Europe, North America and other major destinations. The brand is recognised for personalised service, comfortable accommodation, distinctive dining and resort experiences. Shangri-La properties commonly provide rooms and suites, restaurants, spas, meeting facilities and leisure amenities for business and holiday guests. The company places strong emphasis on warm Asian hospitality, service quality, employee development and responsible business practices. In the United Arab Emirates, Shangri-La operates high-end properties serving both international visitors and local residents. A marketing coordinator can gain exposure to hotel branding, communications, digital campaigns, events, public relations and commercial operations while working with a multicultural team.

Destination Guide

The United Arab Emirates is not an island, but it offers coastal city living, beaches and island destinations such as Yas Island, Saadiyat Island and Palm Jumeirah. Job opportunities are strong in hospitality, tourism, retail, aviation, finance, technology and marketing, particularly in Dubai and Abu Dhabi. The culture blends Emirati traditions with a large international community; modest dress and respect for local customs are important. Lifestyle options range from luxury shopping and dining to desert trips, water sports and cultural attractions. Employers usually sponsor work visas, residence permits, medical checks and Emirates ID procedures, subject to UAE regulations. UAE nationals joining through Emiratisation normally receive support under the employer’s local hiring process. International applicants should confirm sponsorship, benefits, accommodation, transport, insurance and relocation costs before accepting an offer. Housing and schooling can be expensive, while there is no personal income tax on most employment earnings.