Officer, Brands

Job Description

The Officer, Brands role supports Shangri-La’s brand and marketing initiatives in Hong Kong. Typical responsibilities include coordinating brand campaigns, preparing marketing materials, maintaining brand standards, supporting communications projects, liaising with internal departments and agencies, and tracking campaign results. Candidates should have a degree or diploma in marketing, communications, business, hospitality or a related discipline, together with relevant experience in brand management, marketing coordination or luxury hospitality. Strong written and verbal communication skills, attention to detail, organization, creativity and proficiency in Microsoft Office are expected. The successful candidate should be commercially aware, service-minded, able to manage multiple deadlines and comfortable working with diverse stakeholders in a fast-paced international environment.

Company Info

Shangri-La Group is a leading luxury hospitality company founded in Hong Kong, operating hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. Its portfolio includes the Shangri-La, Kerry, JEN and Traders brands. The group is known for Asian-inspired hospitality, personalized service and high standards in accommodation, dining, meetings and wellness. Shangri-La hotels serve business and leisure travelers and often play an important role in their local communities through restaurants, events and cultural experiences. The company employs a diverse international workforce and offers career opportunities across hotel operations, commercial functions, finance, technology, engineering and corporate support. Its Hong Kong presence includes major luxury properties and corporate operations, making it a significant employer in the city’s hospitality and tourism sector.

Destination Guide

Hong Kong offers strong opportunities in hospitality, tourism, finance, retail, technology, marketing and international business. Its culture blends Cantonese traditions with global influences, reflected in its food, festivals, architecture and efficient city life. The lifestyle is fast-paced and convenient, with excellent public transport, vibrant dining, shopping, hiking trails and nearby beaches. Housing is expensive, so many newcomers choose shared accommodation or live in areas connected by the MTR. Foreign professionals generally need a valid employment visa sponsored by their employer; applicants typically require a confirmed job and qualifications or experience relevant to the role. Dependants may usually apply for dependant visas. Moving costs, deposits and healthcare arrangements should be planned in advance. Hong Kong is compact, well connected and diverse, although work environments can be demanding and Cantonese is useful for local communication.