Director of Sales & Marketing

Job Description

The Director of Sales & Marketing leads the hotel's commercial strategy, including revenue generation, sales planning, marketing, public relations, digital promotion and key account development. Requirements typically include a degree or diploma in hospitality, business or marketing, substantial luxury-hotel sales experience, strong knowledge of local and international markets, and proven leadership ability. The successful candidate is expected to achieve occupancy and revenue targets, build relationships with corporate and leisure partners, support brand standards, manage budgets, coach the commercial team and collaborate closely with revenue management and hotel operations. Excellent communication, negotiation, networking and presentation skills are essential, along with flexibility, commercial awareness and a guest-focused approach.

Company Info

Shangri-La Group is a leading luxury hospitality company founded in Hong Kong and recognised for its Asian-inspired service, welcoming culture and high-quality guest experiences. The group operates hotels, resorts and related properties across Asia, the Middle East, Europe, North America and other international markets under brands including Shangri-La, Kerry Hotels, JEN by Shangri-La and Traders. Its properties serve leisure travellers, corporate guests, groups and events, with a strong focus on personalised service, well-being, dining and destination experiences. In Malaysia, Shangri-La has established hotels and resorts in important business and tourism destinations, supported by local teams and international operating standards. Employees generally work in a multicultural environment with opportunities for professional development, cross-functional collaboration and career mobility within the wider group.

Destination Guide

Malaysia offers varied island lifestyles, from Langkawi's resort economy and beaches to Penang's heritage, food scene and urban convenience, while islands such as Tioman, Redang and Perhentian provide strong opportunities in resort hospitality, diving, watersports and tourism. Hotel professionals can find roles in sales, revenue management, food and beverage, guest services and events, although senior positions are competitive and often require regional experience. Malaysian culture is multicultural, combining Malay, Chinese, Indian and indigenous traditions, with English widely used in business and tourism. Living costs vary: Kuala Lumpur and Penang are more urban, while resort islands are quieter and seasonal. Foreign employees generally need an employment pass sponsored by the employer; the company normally handles approval and immigration procedures. Candidates should confirm accommodation, transport, medical cover, tax status and contract terms before relocating.