F&B Sales Manager

Job Description

The F&B Sales Manager is responsible for driving restaurant, banquet, catering and event revenue through corporate accounts, agencies, social functions and local partnerships. Requirements typically include a diploma or degree in hospitality, business or a related field, along with several years of hotel food and beverage sales experience. Strong knowledge of the Malaysian market, customer relationship management, negotiation and sales planning is expected. The candidate should be confident, well presented and commercially minded, with excellent communication skills and the ability to meet revenue targets. Flexibility for client meetings, hotel events, weekends and public holidays is important. Experience with luxury hotels and familiarity with Shangri-La service standards would be an advantage.

Company Info

Shangri-La Hotels and Resorts is a leading luxury hospitality group founded in Hong Kong, with hotels and resorts across Asia, the Middle East, Europe, North America and other international destinations. The company is known for warm Asian hospitality, high service standards and distinctive properties ranging from urban business hotels to beach resorts. In Malaysia, Shangri-La operates well-established properties serving leisure guests, corporate travellers, wedding parties and international visitors. Its food and beverage operations commonly include restaurants, lounges, banqueting and large-scale events. Employees are generally expected to deliver attentive service, build lasting guest relationships and work collaboratively across departments. Shangri-La also places importance on professional presentation, cultural awareness, training and commercial performance. Benefits may include meals, uniform, insurance, staff rates and career development, depending on the property and employment package.

Destination Guide

Malaysia offers strong opportunities in hotels, resorts, restaurants, events, tourism sales and guest services, particularly in Penang, Langkawi, Sabah and Kuala Lumpur. Penang combines heritage streets, beaches, excellent food and a relaxed but lively expatriate community. Langkawi provides a quieter resort lifestyle, while Sabah offers nature, diving and outdoor activities. Malaysian culture is multicultural, with Malay, Chinese, Indian and international influences; English is widely used in hospitality, although Malay is the national language. Living costs vary, with island resorts sometimes providing staff accommodation or meals. Foreign nationals normally need an employer-sponsored employment pass, and the company usually handles the application after an offer is accepted. Candidates should confirm accommodation, transport, medical coverage, contract terms and taxation before relocating. Malaysia has warm weather year-round, with heavier rain during monsoon periods depending on the region.