Assistant Manager, Brands (Strategy & Guardianship)

Job Description

The Assistant Manager, Brands (Strategy & Guardianship) supports Shangri-La's brand strategy, positioning and standards across the group's hotels and businesses. Requirements typically include a bachelor's degree in marketing, business, communications or a related discipline, along with several years of experience in brand management, marketing, communications or hospitality. Strong project management, research, presentation, writing and stakeholder-management skills are expected. The successful candidate should be commercially aware, detail-oriented and confident working with regional and property-level teams. Responsibilities may include maintaining brand guidelines, coordinating brand initiatives, reviewing creative materials, monitoring consistency across channels and helping develop strategies that strengthen customer engagement and brand value.

Company Info

Shangri-La Group is a leading luxury hospitality company headquartered in Hong Kong. Founded in 1971, it operates hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets under brands including Shangri-La, Kerry Hotels, JEN by Shangri-La and Traders. The group is known for its Asian hospitality philosophy, personalised service and emphasis on genuine care. Its corporate teams support brand development, commercial performance, operations, technology and guest experience across a diverse global portfolio. Working for Shangri-La can provide exposure to international markets, luxury hospitality standards and cross-functional collaboration. The company generally values professionalism, cultural awareness, service excellence, innovation and strong relationship-building skills.

Destination Guide

Hong Kong is a compact, highly international city built around Hong Kong Island, Kowloon and the New Territories, with extensive ferry and rail connections. Hospitality, finance, technology, retail, aviation, education and professional services offer substantial employment opportunities. The culture blends Cantonese traditions with global influences, and English is widely used in business, although Cantonese is valuable for daily life. Residents enjoy efficient public transport, excellent dining, shopping, hiking trails, beaches and a lively arts scene. Housing is expensive, especially near central business districts, so many professionals choose areas such as Kowloon, the New Territories or outlying islands. Foreign employees generally need an employment visa sponsored by their company, commonly through the General Employment Policy, and must meet qualification and salary requirements. Relocation normally involves arranging accommodation, banking, insurance and a local identity card after approval.