Manager/ Senior Manager, Digital Acquisition

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Manager/Senior Manager, Digital Acquisition will lead Shangri-La’s digital customer acquisition activities in Hong Kong. Responsibilities are likely to include planning and optimizing paid search, social media, display, programmatic, affiliate and other online campaigns; managing agency and platform relationships; monitoring budgets, traffic, conversion and return on investment; and using analytics to improve direct bookings and brand engagement. Candidates should have several years of digital marketing or performance acquisition experience, strong knowledge of campaign platforms, web analytics and conversion optimization, and excellent communication skills. The role requires commercial judgment, data-driven decision-making, project management, and the ability to work with regional and hotel teams in a fast-paced hospitality environment.

About the employer

Shangri-La Group is a major luxury hospitality company founded in Hong Kong, with hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. Its portfolio includes Shangri-La, Kerry, JEN and Traders brands, serving leisure travelers, corporate guests and events customers. The group is known for warm Asian hospitality, high service standards and distinctive properties in city and resort destinations. Shangri-La hotels typically provide accommodation, restaurants and bars, wellness facilities, meetings and events, and loyalty-program benefits. The company employs people across hotel operations, commercial functions, technology, finance and corporate services. A digital acquisition position would support the group’s direct business strategy by attracting prospective guests through online channels, improving customer journeys and strengthening the relationship between the corporate brand, individual hotels and target markets.